What is AliExpress marketing strategy in the UK? Who has not heard of AliExpress? This Chinese e-commerce site has gained great visibility in recent times. And despite not being as advertised as other e-commerce like Amazon, it has good positioning. In large part, this positioning is due to its marketing strategy.
It is the third digital store in Spain. It has managed to expand to other parts of the world by knowing how to study its target audience. And take advantage of all the opportunities around its business. If you have a UK digital store, consider AliExpress’s marketing strategy and if it can work based on your goals.
What is AliExpress?
This online sales platform was created in 2010 as a retail channel for the Alibaba Group. It is worth noting that the Alibaba Group originated in 1999. And they made different important decisions from its success as a B2B e-commerce. One of them was to apply this same business model, but this time dedicated to ending consumers (B2C).
AliExpress is a well-thought-out platform. This is why it is currently one of the most popular applications since 2012 in terms of commercial downloads from the Asian giant. It already had more than a million clients abroad two years after its birth. AliExpress had already sold a wide variety of products to its consumers located in more than 200 countries. Especially in the Eastern European region.
This is an application that is organized into sections that have been called “stores.” You are selling a series of products, and once you access them, you can see their prices immediately. Also, you can access shipping costs and comments from other users who have already purchased a product in advance.
AliExpress marketing strategy
Let’s see what some of the AliExpress marketing strategies are and which of them you can consider implementing in your online store:
Low prices, AliExpress marketing strategy.
We begin by mentioning this strategy because it is one of the most important for AliExpress. Through this application, you can find a wide variety of products at a very acceptable price compared to the prices that other electronic or physical stores manage.
Therefore, it is usually the first option when buying for many users. This is a very well-thought-out marketing strategy as a competitor, which makes this platform challenging to match.
Very Large Catalog.
AliExpress has a wide catalogue of products. You can access several versions of the products offered by different distributors.
In addition, each product can have different prices, shipping dates, or other details that can be adapted to the user’s needs.
Customers always value having several options within their reach to choose the product that gives them the most confidence.
Therefore, this marketing strategy can be applied in your business by starting with a small list of distributors that can then be expanded.
Responsive Web, AliExpress marketing strategy.
The AliExpress website is adaptable to the country it operates in.
Although it seems obvious, many online businesses only work in English, considering that everyone speaks it and can understand it.
This leads to a disadvantage by limiting the access of the target audience. That is why, besides including this strategy, it translates the currency corresponding to the country in which it operates.
In this way, in your application, you can see the prices in different currencies and the products’ delivery time.
New consumption habits.
This is an excellent AliExpress marketing strategy. They opt for creating festivities where discounts are issued that invite the user to buy to improve their loyalty. For example, one of the best-known festivities on AliExpress is related to the “single day”. On this day, all shopping records are broken as it is the perfect excuse to pamper yourself.
Loyalty techniques, AliExpress marketing strategy.
This platform has developed a discount coupon system. And it has been an excellent strategy for users to continue accessing and buying from its app. Some of these coupons are given away by the platform, while others are issued by sellers or associated with specific events.
However, there are other loyalty techniques, such as the partner program. Where points are accumulated to move up in level. And it is a system that allows vendors to maintain the loyalty of their customers.
M-Commerce, AliExpress marketing strategy.
This AliExpress marketing strategy is focused on sales through a mobile device. Likewise, the smartphone is usually the favorite platform of its consumers. Therefore, they should make an excellent investment to improve their app.
Delivery times must be improved, AliExpress marketing strategy.
Buyers in this e-commerce are aware that fast shipping is not one of the main features of AliExpress. However, it continually works on this disadvantage to improve its delivery times. Therefore, a target has been set for European suppliers to be able to deliver within three days. While suppliers located on another continent do not take more than 10 days.
Did you like the AliExpress marketing strategy for your business?
The same platform controls them, so the seller decides as to which product will be promoted. Still, AliExpress decides how the promotion will go and does all the management until a promotion is generated sale.
If your online business wants a marketing strategy, at BluCactus, we can help you. In addition to advising you, we have marketing specialists who can tell you if some of the strategies on this platform can be adapted to your virtual store or e-commerce.
Contact us right now and tell us about your needs around your business.
To stay up to date with everything related to digital marketing, we invite you to subscribe to our monthly newsletter.