How much does an email marketing campaign cost? Like other tools, email marketing has become one of the best options in digital marketing. Especially if you have a company, this is because it’s a straightforward way to contact your target audience, which can improve your position in the market.
So, thanks to all of its advantages, we must know how much it costs to start an email marketing campaign.
What is email marketing, and what does email marketing cost in the UK?
Email marketing is a beneficial tool to communicate digitally with clients and leads by sending emails to a specific contact base. Most interesting is that by sending these emails, we can achieve different purposes.
For example, they work to present a new brand or product and carry out a massive communication of promotions. As a result, email marketing has become a very effective tool, and this is thanks to digital transformation.
Today we can see the volume of messages we receive daily. That’s why email has been characterised by its potential to attract consumers’ attention or potential customers. On the other hand, there are many reasons why this tool has become so successful. One of them is that we can review these emails from a computer or any mobile device. Besides, it’s also more personal than a banner, a pop-up, or a post on social media.
In short, email marketing:
- Allows you to have a permanent communication channel.
- Incentivises new customers and maintain the trust of existing ones.
- Helps promote brand recognition.
How much does email marketing cost in the UK?
Email marketing is part of digital marketing and can be combined with Inbound Marketing or used on its own throughout a campaign. That’s why many marketing agencies offer both services through packages. Packages like these are good if you have a business and maintain a long-term digital marketing strategy.
So, let’s take a look at what email marketing plans frequently include along with inbound marketing:
- Optimisation of the marketing strategy.
- Lead capture.
- Study the Development of advertisements.
- Development of SEO articles for your website
- Monthly traffic report.
Now, based on what is offered in each package, specific prices will be set since they may also vary depending on the email marketing agency you select for this service or other factors:
- Entrepreneur Package: from 350 GBP.
- Business package: from 830 GBP.
- Custom Package: this package is excellent for companies that want to stand out from the competition. Similarly, although it includes the services mentioned, its price can be adapted if you’re going to include other elements. So, depending on the objectives that want to be achieved and the number of strategies to develop, a personalised email marketing plan could range between 67 and 2493 GBP.
How much does an email marketing campaign cost
For an email marketing campaign where no other type of service is taken into account, the costs will be related to the number of subscribers:
- 1 to 1000 subscribers: 17 GBP
- Up to 20,000 subscribers: 56 GBP.
- Up to 100,000 subscribers: 112 GBP.
These would be the approximate prices for an email marketing campaign, taking into account that some factors are also related to the final price:
The number of subscribers, How much does an email marketing campaign cost.
When calculating the related costs for a marketing campaign, you first need to know the number of subscribers you’ll be sending to.
The number of shipments. How much does an email marketing campaign cost?
Concerning the number of emails you want to send or the frequency, the marketing agency you hire will estimate the cost of your email marketing campaign. Besides, it would help if you considered that each agency would have its fixed price.
The quality of the mailing list
When your email list is made up of inactive people, it’s essential to take enough time to clean it up for better results. Similarly, some platforms can do this for you, and in this way, you can have a better email marketing campaign.
The frequency of your campaigns. How much does email marketing cost?
The frequency of your email marketing campaigns will also have a lot to do with your pay price. By this, we mean that if you decide to send a monthly newsletter, it will be cheaper than sending several weekly newsletters.
The email marketing platform. How much does an email marketing campaign cost?
This point will also be a determining factor in establishing a price for your email marketing campaign. Also, most marketing agencies will set an estimated cost per package, so you can choose the one that best suits your company’s needs.
The email design. How much does an email marketing campaign cost?
The more complex your email design, the more expensive it will be. However, platforms with free templates will never be the same as personalised ones. So, in the end, the investment will be worth it.
BluCactus, your ally in Email Marketing
BluCactus international marketing agency serves clients all over the world. Our speciality? Email Marketing and generating traffic through SEO positioning in online searches. Our team of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world. Contact us now for a free consultation.
BluCactus will accompany you in every step that your brand takes. This goes from creating your business’s branding to the creation of content. Our focus is on supporting you in making your website or administering your social media accounts.
This online marketing agency in London seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to get the help of the best specialists in digital marketing. Contact us now through our social media or website!
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