Entries by Daniela Tovar

How to easily design the best fashion lookbook to amaze your clients?

BluCactus - How to easily design the best fashion lookbook to amaze your clients? - Laptop

How to design a fashion lookbook? We have talked about fashion lookbooks in past blogs. In those, we focused on its importance and why they’re so important in the textile industry. Many new entrepreneurs or designers don’t take the time to create material to present their collections in a clear, formal, and simple way to their clients. As a result, if you do this, your clients may feel uncomfortable buying your pieces. After all, they don’t know how they will look on their body.

Read more

Top 5 Important Sports Marketing Strategies

BluCactus - Top 5 Important Sports Marketing Strategies - Ball on the soccer field

Top 5 Important Sports Marketing Strategies. What to do you think of when you hear sports marketing? While Super Bowl commercials and athlete endorsement deals are well-known examples of sports marketing within the real world, sports marketing also includes marketing strategies and plans that builds a brand around health or inspiration. Using sports marketing strategies can add serious appeal for many consumers, from young to old. You can be encouraging, empowering, or whatever message and company image you’re attempting to convey. Tone and personality of a sports, athletics, or fitness brand can make or break how successful you are. 

Read more

What is Moschino’s marketing strategy?

BluCactus - What is Moschinos marketing strategy - Luxury store

We continue to discover the marketing strategies of fashion brands. In this opportunity, we will talk about Moschino, an Italian fashion house that manufactures fashion clothes for women, men, and children. And also fragrances, decorative items, cosmetics, and jewellery. Moschino and his brand became famous for their innovative and colourful designs, their critiques of the fashion industry, and their social awareness campaigns in the 1990s. But, what is Moschino’s marketing strategy? Maybe it’s centred on eccentricity? Stay on BluCactus to know more about it. Let’s get started!

Read more

What is the Supreme marketing strategy?

BluCactus - What is the Supreme marketing strategy - how to sell correctly

Fashion lovers know that the Supreme model works so well that the brand has made its logo a hallmark. It has sold us the idea that it is clothing made for a small target population, and in streetwear fashion, these messages go deep. So much so that the brand has created absurd products that have been sold for very high prices, like a brick, a nail clipper, or a dog bowl. Yet, what is Supreme’s marketing strategy? Stay at BluCactus to find out. Here we go!

Read more