Boost the contents of your blog with email marketing. The best thing about content marketing is that it mixes different strategies. Then, you can implement them in other communication channels. Email marketing is one of the most used tools today. After all, it’s perfect for promoting blog content.
Email is one of the most direct communication channels, thanks to you can customise it. However, to take advantage of it to the fullest, you need to know how to enhance your blog’s content.
How to create an email marketing strategy to enhance your blog’s content?
Next, you’ll see the best tips to boost your blog’s content through email marketing:
Network campaigns help boost your email. You have to know how to do it. You may have already seen different kinds of contests on social media. This is pretty common among brands with a significant presence on this medium.
By running a contest, you have the chance to extend your brand’s reach. However, you can also collect the email addresses of potential customers. That’s why, if you want to promote your blog through email marketing, you should start doing this.
But wait, before you start, you must first know your target audience. In this sense, one of the requirements for the user to participate will be that they provide their email address.
Creativity is essential when launching a campaign. This will create motivation and encourage word to spread so that users’ friends who have already registered also participate.
Lead capture, Boost the contents of your blog with email marketing.
Today, we can give many tips to boost your blog using social media, although there are other methods for capturing leads. That is why, instead of just using the standard URL proposed by Facebook, you can also include a link to your blog in your social media profiles.
For example, this platform allows you to create a custom URL non-transferable for your company page. Therefore, the most logical thing is that you select the correct URL for your Fan page since once it is entered, you will not be able to change it until time has passed. Besides, if you decide to include the address of your blog, it will direct traffic to it.
To let your community know that you are missing out on engaging content by not subscribing to your newsletter, you can also use your social media to make it known that you publish exciting and exclusive content through your email.
Finally, to reward your email subscribers, you can share premium content, such as coupons, e-books and seminars.
Automated newsletters, Boost the contents of your blog with email marketing.
The main objective as a brand is that your posts can reach the most significant number of readers, so a good tip is to automate postings to ensure that no one stops seeing your content.
Therefore, to enhance your blog with email marketing, it is a good idea for each user to receive an email marketing with the latest news from their blog every so often. You can define that period for sending these messages.
This practice is helpful for two primary reasons.
Firstly, it helps to generate more traffic to your blog, and secondly, it automatically allows the loyalty of your subscribers.
Buttons to lead users to your social media on your emails
You decide whether you want to take advantage of the advice we are giving you to enhance your blog’s content with email marketing.
Once you combine your platforms with your email, you can achieve significant results.
In addition to launching contests, you can use social media to publicise the advantages of subscribing to your email to receive more content.
This time, you can also do it directly from the email itself. This consists of including buttons so that the users themselves share their profiles and can gain greater visibility.
Real Tone Message, Boost the contents of your blog with email marketing.
If there is something fundamental, the recipients of your emails click on your messages, and the trick is that they are not too impersonal, commercial or too formal.
Currently, the world of digital marketing has gone through specific changes, so it is now more humanised and happens with email marketing and other communication channels and social media.
The point is that when creating an email, write as if you will contact a friend.
We’re not saying it should come off as unprofessional either but remember that your list includes subscribers you’ve had the most interaction with, and if you use a tone like this, they’ll be more loyal.
Use of pop-ups, Boost the contents of your blog with email marketing.
Capturing leads through pop-ups has become a very effective trick to attract more visitors to your blog and thus get your email address.
This can be a very annoying resource for some users, so you must use them correctly, creating consistency to be helpful. As a tip, we can tell you that it is not worth including any information in the pop-up window. It is enough to show a value proposition to capture leads with pop-ups.
The secret to getting leads with pop-ups is to launch them when the user has reached a certain point in the post to make sense, be attractive and be found simply.
Once the user consumes much of the content, they will most likely be interested in it. Therefore, the proposal to subscribe to the newsletter will attract attention, especially if the pop-up has a striking claim and a subtitle that provides valuable information.
Use of your personal email
Believe it or not, your email can have a lot of power for your business by allowing you to be in contact with many people.
Also, your personal email can be used to apply some tips that will go a long way to enhance your blog.
Of course, it’s crucial to make it clear that personal email should not be used as a business account. However, it can be used to drive traffic to your blog.
And it is that “your signature” can be beneficial to make a very friendly call to action so that you invite your contacts to visit your blog. You can offer a small benefit or information that motivates people to access it. Similarly, do not forget that the simpler the link, the better it will be.
Well-written titles in email marketing are critical for your messages to achieve your business goals. Indeed, you can have eye-catching content with an innovative design and a fantastic call to action. However, who will click on your email if you don’t have a potential subject?
That’s why to gain visibility and get the necessary clicks. You should follow this advice.
Personalisation of your emails
To make your messages seem more real and work following the humanisation of marketing, you must know your subscribers. For this, start by including the names of the people who will receive your message. Then, you can add personal details that may be of interest.
So, if your blog article is related to your brand, you must mention your company’s name. After this, you must clearly explain how that post can help the user clarify any doubts or solve their problems.
Having a well-segmented database is very helpful to obtain good results. A company that segments well can achieve a 50% improvement in its metrics. This is because it allows it to reach customers more efficiently.
Besides, you will be able to send the information related to the clients’ interests. This, in turn, will help improve sales results and keep you open to new business possibilities.
Calls to action
There are many ways to create calls to action to make users visit your blogs. Ideally, the call to action should be easy to understand. Besides, you can also add coloured CTA buttons to make the user’s job easier.
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Having an editorial calendar to know when to launch each post and share messages with visual content will also help boost your blogs in email marketing. We hope that all our advice can help you grow your business. This can help you reach your potential customers and increase sales through email marketing.
At BluCactus, we can help you enhance your blog’s content with a good email marketing strategy.