
Top 5 Important Sports Marketing Strategies. What to do you think of when you hear sports marketing? While Super Bowl commercials and athlete endorsement deals are well-known examples of sports marketing within the real world, sports marketing also includes marketing strategies and plans that builds a brand around health or inspiration. Using sports marketing strategies can add serious appeal for many consumers, from young to old. You can be encouraging, empowering, or whatever message and company image you’re attempting to convey. Tone and personality of a sports, athletics, or fitness brand can make or break how successful you are.