Crisis management in Social Media. In social networks, everything looks peachy when you have a business and pleasantly converse with your community. It is also very satisfying to notice that you have their support and likes on your posts. However, everything begins to cloud when you start to see negative comments towards your brand. It is usually a very uncomfortable and worrying moment, which means you may face your first crisis.
Why have women taken over Pinterest? Social media are in trend thanks to advances in technology. So, even if men and women use most platforms, Pinterest has become a feminine site. Women on Pinterest have managed to have constant participation, thanks to the benefits provided by this social media platform.Read more
How to sell on Instagram? In today’s world, online sales are essential for all businesses. Social platforms work as a bridge to connect brands with thousands of users worldwide, and Instagram is one of them. Its exponential growth in recent years has made it the favourite among brands. This is because, due to its many functions, it offers versatility like no other. Besides, this platform shares over 95 million photos and videos daily, and its interactivity reaches 1 billion monthly users. This makes it the perfect place to sell anything from products to services. Because of this, here at BluCactus, we will give you the main tools so that you know how to sell on Instagram and increase your sales.Read more
All about Instagram’s Algorithms and how to beat them. Instagram is one of the most popular social media platforms for personal and business profiles. More people have joined this platform to grow and increase their customers in recent years. As a result, Instagram has at least 1 billion active users today.Read more
What will happen to TikTok? Lately, many rumours have emerged about what may happen to TikTok. This is in regards to the sanctions that China received from the US by President Trump. Likewise, Microsoft is looking to buy this app, but they aren’t alone. Twitter also has its eyes set on the platform. In this post, we will tell you everything you need to know.Read more
Instagram Reels versus TikTok. For the past few days, we have been seeing a lot of news about the future sale of the Chinese application (TikTok). We also saw Instagram’s last venture, Instagram Reels, which is clearly inspired by TikTok. Here, we will tell you why the latter is better and not TikTok.Read more
LinkedIn Stories: What are they and how can brands use them? In recent years, the way we use certain social media has changed a lot. All thanks to the new updates and features these platforms have implemented. Now, the well-known “stories” are the new trend on the main social networks (Snapchat, Instagram, Facebook, WhatsApp, and YouTube) and LinkedIn is not far behind. So, the stories as we know them today have become the fashionable format. In addition, they are so popular that new tools have come up to incorporate them into company web pages. Nowadays, they are already present in most of the important social platforms on the market.Read more
Increasing your Twitter followers. If you are looking to increase your followers on your personal account without paying a large amount of money, you have come to the right place. Next, we will explain how to increase your Twitter followers.Read more
What are the most important KPIs on social media? Digitization is undoubtedly here to stay. The world adopted information technology in its daily development, and Telecommuting became the best ally for the confinement by COVID-19. Besides, given the exponential growth of social networks, we consider them a great partner to increase sales and grow your business. Therefore, big brands know that constantly interacting with the audience on these platforms is essential for success. Most organisations want to have a presence on the most visited social networks.Read more
Business strategies on LinkedIn. This platform is a social network founded in 2002. Its content is based on creating industry, professional, and business topics. Which pes strategies are helpful when starting a company on LinkedIn? Today’s article will give you the answer.Read more
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