Telemarketing: How to sell over the phone? If you have a company in the UK and want to learn how to sell by phone, you need to know some strategies to get successful campaigns. However, it is essential to consider that it is not an easy task. Because there are different types of users, and not all of them want to hear what you have to say about your products.


However, many customers every day prefer to answer questions by phone. Many people are willing to communicate like this, and it´s an action you should take advantage of to benefit your brand. Do you want to sell your products or services over the phone? In this post, we give you the best suggestions.


How to sell over the phone?


Many companies use this direct marketing technique to reach their potential customers. However, to obtain good results, the following factors must be taken into account:


  • Focus on connecting from the start.


BluCactus - Telemarketing: How to sell over the phone? - People with HeadphonesThis point is essential since you need to capture the attention of each of your customers. For this, a good presentation will be critical, that is, take care of making a simple but friendly introduction. Likewise, said presentation must include your name, that of the company, and of course, the client’s name.


When you use a person’s name, a bond is created, generating a feeling of proximity.


However, to get the customer’s name when selling over the phone, you can ask for it once you have introduced yourself.


Or you can also use a contact centre platform to get this information. Indeed, knowing the user’s name is more important than you can imagine creating a greater connection.


BluCactus - Telemarketing: How to sell over the phone? - Woman with Headphones

  • Make an adjustment based on the client’s schedule.


There’s a very common reason you don’t get the customer’s attention, and you usually call them just when they don’t have time to talk.


That barrier must be overcome, but how? Ask them when you can talk to them to present a product so you can adapt to their time.


After knowing the times of your clients, you can contact them to talk to them when they are willing to listen to you. Thus, customers will be more receptive when talking about a product and selling by phone will achieve better results.



BluCactus - Telemarketing: How to sell over the phone? - Man with Headphones

  • Remember that the customer comes first, Telemarketing.


Telephone sales have one main objective, and that is the customer. This whole process revolves around them. Therefore, we must stay focused on the customer and not the product.


When making a sale over the phone, you have to allow them to speak and give their point of view since it is a way of building trust.


Likewise, knowing their expressions will enable you to understand their needs and determine which product may be more effective for each of them. This way, you will know what product to discuss with the ideal buyer.


BluCactus - Telemarketing: How to sell over the phone? - Happy woman with Headphones

  • Do not give so much information at the beginning of the conversation.


Salespeople typically provide a great deal of information to their customers from the start of a conversation.


However, in most cases, not giving complete information generates better results. We mean that it is good to leave the customer with some uncertainty during a sale by phone because it can create more interest.



This way, the client will take the initiative and ask for the information he needs. In short, it is best not to tell the client everything.


Share some information to make the customer curious and more engaged by asking the questions they really want to know.


  • Take success stories as a reference, Telemarketing.


BluCactus - Telemarketing: How to sell over the phone? - Happy woman withHeadphonesAttracting the attention of customers for telephone sales can often be tricky. However, this task can be made more attractive by presenting success stories.


In this case, take the initiative to tell your potential customers how your products or services have worked positively for some buyers.


Similarly, it is essential to know that this step can work with products that have been on the market for some time. Since if it is a new product, no successful situation can likely be presented.


Likewise, remember that you should not invent this type of information because the client can verify on their own. And by determining that it is false, it will immediately create a negative image of the brand or business.


BluCactus - Telemarketing: How to sell over the phone? - Young man with Headphones

  • Present Solutions, Telemarketing.


When users buy a product, it is with the hope that it can solve a need for them or provide them with some added value. Therefore, when looking for a benefit, you must mention the most relevant thing your product or service can have for the client. There is no need to put so much emphasis on its characteristics. It is enough to list them to inform the client.


  • Be grateful to your customers.


If there’s one thing you should keep in mind, it’s that customers give you some of their time when they could be doing something else. That is why you should always start and end during a telephone sale with a thank you to the user. Show them that you care they take the time to talk with you.


The client will always be encouraged to feel valued, so it is important to generate a feeling of appreciation. Once the user gains confidence, they will be more willing to purchase the product you are selling.


How to make a sales strategy by phone?


BluCactus - Some users will not be interested in your products - Young woman withHeadphonesWe have already explained how you can capture users’ attention to convert them into potential customers. Now, after learning to sell by phone, the next step is to implement the strategies that we will mention below to sell by phone successfully:


  • Plan the calls, Telemarketing.


Preparing calls is an action that works very well in telemarketing. Collect as much information as possible from the client so as not to ask as many questions and achieve better fluency in the conversation. As we have already mentioned, there are now contact centre platforms that you can use to obtain important user data.


  • Prepare for any scenario


A telephone sales call can lead to any scenario, and you must be prepared for any circumstance. Remember that there are all kinds of customers, and while some are friendly, others can be very rude or just hard to understand. In this case, mentalize yourself and try to be patient. So that you never lack kindness with any of your users when speaking.


BluCactus - Some users will not be interested in your products - Woman with Headphones

  • Use a good tone of voice, Telemarketing.


When contacting your customers through telemarketing, the way you communicate with them is of great importance. The best thing you can do is use a pleasant and enthusiastic tone of voice. Likewise, do not lose the coherence of what you want to communicate and speak with your clients clearly.


  • Try short speeches


Sellers who know the products very well can simply explain their features. In the same way, this helps to use a concise speech so that the user stays animated and does not get bored with so much information.


As a recommendation, omit details that are not relevant or do not add interest to the products.


  • Identify what the customer’s needs are, Telemarketing.


This is one of the best telemarketing strategies you can practice. By identifying your customers’ needs, you can offer your products as a solution to that lack, which is very attractive in the eyes of users.


  • Make a compilation of the most frequently asked questions


While it is true, customers will always have questions related to your products or services, and some of them will be constantly repeated. Take advantage of this as a strategy and identify those questions to give them a standard answer and improve communication.


  • Invest your time in interested customers, Telemarketing.


Some users will not be interested in your products, and even so, they will continue with the conversation because they are nice or have enough time to listen to you. In this case, you must learn to identify which customers are really interested and not waste your time.


Would you like to include telemarketing in your company?


BluCactus - Ken SchrenkEach of the telemarketing strategies we have mentioned are effective for learning to sell over the phone, capture customers’ attention, and generate more sales. Selling over the phone is possible as long as you gain the trust of your customers to achieve efficient communication.


Do you want to sell over the phone successfully? At BluCactus, we have marketing specialists. We can advise you to capture your customers’ attention and streamline the sales process.


Contact us right now to discuss your project and tell you what telemarketing strategies suit your brand.


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Competitive advantages of telemarketing in the UK. Today, companies without discriminating their size aspire to have direct contact with their users to show their products and services. The reason is that the customer’s opinion lets us know if there is any fault to be resolved, so effective communication must be generated. Therefore, marketing specialists recommend that a strategy based on telemarketing can be carried out for this.


In fact, in the UK, many companies have relied on telemarketing. This is a very important business decision. And if you have a company, we will explain the advantages of this tool that you can take advantage of in this post.


What are the advantages of telemarketing?


BluCactus - Competitive advantages of telemarketing - Woman working Knowing the competitive advantages of telemarketing helps you to see if it is the right method for your business actions. For example, if one of your objectives is the international expansion of your brand, rest assured that it is easier to achieve with telemarketing. The best of all is that, for a comfortable cost, you will reach your potential clients and generate good results in terms of communication between your company and your clients.


Let’s see what the advantages of telemarketing that you can take advantage of within your company are:


  • It is an excellent way to generate income, Competitive advantages of telemarketing.


Telemarketing has become a very effective tool for companies to generate income. And not only that, since it also shows excellent results regarding increasing sales. Of course, when contacting a contact centre, an initial expense must be made. But in the long term, it is an economic investment that you will appreciate as a business owner.


BluCactus - Competitive advantages of telemarketing - Woman working

  • Will make use of modern management systems


Telemarketing allows you to acquire personnel to communicate with your clients. Modern and innovative management systems are supported by a contact centre, through which information can be obtained in an organised manner. In fact, they streamline processes so as not to lose sight of any data, so the productivity of companies increases significantly.


  • Saves time and resources, Competitive advantages of telemarketing.


When talking about the competitive advantage of telemarketing, we must mention saving time and resources. Hiring a contact centre to handle your sales is a great option.


So you can spend more time directing your resources or activities that generate more income for your company. As for marketing actions, these can be left in the hands of an expert so that the company’s objectives are met on time. Saving time and resources results in better stability.


BluCactus - Competitive advantages of telemarketing - Woman with telemarketing

  • Works as a flexible method


When we say that telemarketing has excellent flexibility, we mean that the different campaigns that you carry out in your company can be structured based on what can work best.


This way, once the metrics are analyzed, a comparison of the results can be made to make any necessary changes. However, to take advantage of telemarketing, the contact centre must have the experience to contribute its knowledge and give companies the appropriate advice.


The flexibility of telemarketing can also be applied to the scalability of projects according to your requirements. In fact, by outsourcing telemarketing services, you can increase or reduce staff without interrupting the flow of operations.


  • It is a direct contact tool, Competitive advantages of telemarketing. 


BluCactus - Positive experiences in potential customers - Team of telemarketingDuring the pandemic, you likely have lost contact with several customers or consumers.


In this case, it’s time to generate contact again, and telemarketing is the perfect tool for direct contact with your potential customers. A well-designed campaign can be carried out to achieve the objectives you have set for yourself, and it also allows you to feed your database.


You can also get secure information and specific data through telemarketing because they will come from the same client. But not only that, because you will also be able to know in which sales cycle the client is. This is an excellent opportunity to determine the best form of interaction, what can be offered, when, and how.


As a result, the customer can be provided with immediate, immediate, personalised service.


Importance of telemarketing in the company


BluCactus - Positive experiences in potential customers - Woman working in telemarketingAs you can see, the advantages of telemarketing can be used by your company. The reason is that it provides a telephony infrastructure, including physical capacity. Thus, both your pocket and your company will not have to worry about this aspect. Likewise, being an entirely personalised service, it not only encourages customer loyalty but also allows generating new ones.


It doesn’t matter if you are just starting out as an entrepreneur or you have a consolidated company. Telemarketing brings benefits to everyone. That is why we will briefly mention below the advantages of using telemarketing:


  • Sales can occur in real-time, so there is no room for losses. This is because calls not converted into sales can become leads for future campaigns.
  • Concerns can be resolved immediately.
  • Professionals can carry out all interactions.
  • It can generate positive experiences in potential customers to strengthen their loyalty.
  • Its agility allows for increased sales and higher income.
  • Savings are achieved concerning expenses in structure, personnel, and technology.


How can telemarketing help your business?


BluCactus - Ken SchrenkNow that you know the competitive advantages of telemarketing, what are you waiting for to apply it in your company?


After a lockdown, all businesses deserve to achieve their goals and can do so in large part through telemarketing. If you need help to start this service in your company at BluCactus, we are here to help you.


We have a team specialized in marketing, ready to work as a team and meet your goals regardless of the sector you work in.


Contact us right now and tell us about your project to explore together which marketing strategies are best for you to implement to reach your potential customers and generate sales.


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What are the telemarketing trends in 2022 for the UK? After a confinement that we did not know how long it would last, in 2022, it is important to catch up with the trends in any sector, including telemarketing. This form of direct and digital marketing has prevailed since the arrival of Covid. And it has achieved many innovations in companies.


In the UK, companies can also use telemarketing to stand out from the competition. In this post, we will talk about telemarketing trends in 2022.


What are the new trends in the telemarketing sector?


In case you did not know, telemarketing is one of the cheapest direct marketing strategies. Likewise, it has other advantages that you can use to search for new clients. And to establish better communication with the consumer.


Let’s see what the trends of telemarketing are in 2022:


  • Artificial Intelligence.


BluCactus - What are the telemarketing trends in 2022? - Intelligent technology Nowadays, artificial intelligence is present everywhere.


Its advances have enabled conversations with virtual assistants to generate hyper-personalized responses, ushering in a new form of conversational marketing.


However, the experience provided by virtual assistants is often the same as that obtained with a human assistant.


Indeed, this is thanks to Natural Language Processing which allows us to personalize responses.


Thus, through artificial intelligence, you have the opportunity to provide solutions to specific problems for each of the users.


  • Data Analytics, Telemarketing trends.


BluCactus - What are the telemarketing trends in 2022? - Woman smilingData analytics has been working as a marketing base. In fact, there are many technologies that we can use for all telemarketing services.


However, they would not perform as well without the help of analytics. This is a key point in the technology sector.


Since thanks to data analytics, we can obtain important and more specific data to provide solutions more quickly.


Predictive analytics are also relevant in this field. They are handy tools and services to improve the quality of the information provided to each client. Of course, it is essential to add that depending on the volume of data. Some tools may be more functional to give the user the corresponding assistance.



  • Omnichannel Communication, Telemarketing trends.


BluCactus - Provide a better and totally personalized user experience - People at workOmnichannel is a type of communication in which all communication channels are integrated to serve customers. Therefore, omnichannel communication is very important for optimizing customer interaction. So, this is a strategy that, as in other years, is also in trend for this 2022.


Through this type of communication, you can provide a better and totally personalized user experience. It does not matter what device the customer uses to contact the company. Since now, they can have a Smartphone, Tablet, or computer at hand. Thanks to this, it is also not relevant where we are to request support from any company 24 hours a day, 7 days a week.


By using telemarketing, you can access this type of communication, allowing users to contact a certain company when needed. Of course, this attention will be 100% personalized by the preferred channel and without geographical limits.



  • Its adaptation to teleworking, Telemarketing trends.


BluCactus - This new way of working life - People teleworkingTeleworking is here to stay and is a reality we cannot question.


This new way of working life is also part of the digital telemarketing trends, which is why many companies allow their workers to work from home.


Consequently, virtual assistance is becoming more necessary every day.


Regarding ​​telemarketing, it has not been left out of this transition and is part of the new work model that depends directly on digitization. Also, it needs new technologies that are constantly evolving. In this case, teleworking cannot be left out of the trends that seek a new form of communication between clients and companies.



  • Self-Service Tools.


We can´t let Self-service tools out of telemarketing trends in 2022 either. Chatbots, FAQ pages, video tutorials, and virtual assistants are part of this trend. However, it must be taken into account that many clients are not satisfied with this type of interaction and are classified as poor. In this sense, companies that make or want to use this trend must implement improvements for a satisfactory experience.


  • Social Media, Telemarketing trends.


BluCactus - Have visibility in social media - Woman at workNow, for companies that do not have visibility in social media, it is practically as if they did not exist.


Therefore, it is also a trend in telemarketing and is often the first resource customers turn to when they want information about a product or service or find a problem they need to solve.


Another critical point is that, through social media, customers can generate traffic to your web pages.


Social networks are booming in telemarketing, and it is one of the trends that shows better results every year.



What telemarketing trend do you like the most for your company?


BluCactus - Linn LarssonThese are the telemarketing trends in 2022. Your company needs this form of marketing to offer a quick response to your customers.


In addition, it brings flexibility to your work since distances are shortened through the internet.


If you need to optimize customer service in your company at BluCactus, we can help you. Our specialists will tell you what marketing actions you should implement for more effective campaigns. If you want your interaction to become a worthy experience for users, you can contact us right now to talk about your project. Contact us!


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