Why should clinics offer their services through Google ads? Just as people surf the Internet to look for recipes or beauty secrets, today they do it to safeguard their health. They research which clinics offer the best services in their city if they need a medical checkup or routine exam.
That is why, if you want to grow your business organization as a clinic manager, it is important that you use Google Ads. Why? We will explain it below.
Why is Google Ads important to clinics?
Strategies for Google Ads campaigns have a significant number of advantages. For this reason, it is one of the most used tools by clinics to publicize their services.
It is very profitable because it helps to attract patients interested in a medical practice of any specialty.
Now, let’s talk about the reasons why Google Ads should be used to offer the services of a clinic:
Gives visibility in the first search results
Google Ads allows your ads to appear in the first places when a potential client is searching for a medical specialty, for example: “cardiologist in (city).” This increases the chances of a patient requesting an appointment at your clinic. Since most people only view the first results that appear in the Google search.
Target patients of your interest
Through this ad platform, you can segment your campaigns geographically.
This way, you can spend your money to be seen exclusively by the patients of your interest.
In this case, patients in the city or surrounding city of your clinic.
Allows you to track results
This is an excellent reason for clinics to offer their services through Google Ads. With this platform, we can observe which ads are getting good results, which generate more calls or messages, and which receive more clicks. Thus, you can leave the effective ads and remove the ones not working correctly.
It is a good investment
By being able to monitor the results of your Google Ads campaigns for clinics, you can invest your money only in actions that help increase your patients. Also, you can discard what doesn’t work and only makes you waste money.
You only pay when they click on your ads
In Facebook Ads, you are seen by many people, including those who are not interested in your services. Google Ads, on the other hand, allows you to reach potential clients interested in the medical services you offer.
Also, you will only pay when one of those potential customers sees you and clicks on your ad.
There are many people interested in Google Ads ads
In case you don’t already know, more and more patients click on Google Ads daily.
Marketing experts say that ads on this platform are growing considerably.
So much so that it is normal for people to click on them for a medical consultation.
Therefore, the number of patients you attract to your clinic will increase as time goes by.
How many patients will you get by using Google Ads to offer your clinic’s services?
Many factors can influence the number of patients interested in your clinic’s services.
Such as the medical specialties, your city, the amount of money invested in campaigns, the cost of consultations, the efficiency of the person answering messages and calls, and the clinic’s location, among others.
Some clinics attract a low number of patients, while others may attract hundreds of patients each month.
Therefore, there is no specific number of how many people might be interested in your services. It all depends on how you implement your Google Ads strategy for clinics.
How difficult is Google Ads to offer the services of a clinic?
There are a few points to consider when using Google Ads for clinics. As we have already mentioned, Google charges per click. The cost is influenced by different factors such as the type of keyword, the competition, the quality of your website or your ads, etc. Depending on the trend, receiving a click on a Google Ads ad may cost more and more.
On the other hand, there is the presence of Google Ads support representatives, who will contact you to help you optimize your campaigns. The truth is many of these representatives have no marketing knowledge. Therefore, their recommendations may not be what you really need to publicize your clinic’s services. It is preferable to leave the management of a Google Ads campaign in the hands of digital marketing professionals.
Regarding your Google Ads strategy, for it to work, it is important to have money deposited in your Google Ads account. Don’t forget that Google will charge you for each click you receive, and if you don’t have a balance to pay for those clicks, you won’t be able to receive them.
How to run a Google Ads campaign for your clinic?
You don’t need to be an expert to create a Google Ads campaign. However, for clinics needing a profitable and effective campaign, hiring a digital marketing agency is the best way to create a campaign.
At BluCactus, we are specialists in digital marketing in UK, and we have an experienced team in the health sector. Do you want to publicize the services of your clinic? We know how to do it through effective campaigns and ads in Google Ads to attract potential patients. Contact us right now if you want to position your clinic in the first Google search results.
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