What is the influence of digital marketing in the tourism sector? In the UK and other places, digital marketing is constantly changing and updating due to innovations. Its use is almost a rule to be applied today in almost all sectors of the economy and society. And, of course, the tourism sector does not escape this.
After being confined for a little over a year without being able to travel, tourism in the world seems to be gradually recovering and with good expectations. Much of this has been thanks to digital marketing and its advantages.
What is Tourism Marketing?
Tourism marketing are strategies designed and implemented by all tourism sector members to promote related services. Like the promotion of hotels, airline tickets, destinations, restaurants, tourist sites, transportation services, and tours.
Currently, marketing focuses on arousing sensations and appealing to feelings. And it seeks in its promotions to offer experiences beyond lodging and transfers. All so that people or potential customers imagine themselves in the place in a situation of relaxation and enjoyment.
Importance of digital marketing in tourism
Digital marketing helps a brand have a presence in the market, among others. And oriented to tourism, it will seek the same thing. And also promote and encourage the consumption of tourist services in people. Through the connections that by, advertising can set trends.
Factors that affect the importance of digital marketing in tourism
A critical aspect of tourism marketing is generating emotions that drive a person to want to purchase a tourist product. Such as a lodging package that includes transfers, meals, and a tour with a price offer for a limited time. Therefore, it would be exciting to attract the person to consumption.
Motivate consumption, Digital marketing in the tourism sector.
Closely related to the previous point, the motivation encourages consumption by offering various tourist options. Or expectations of experiences to live in a particular place and showing comparisons between different destinations. Among other things that lead to imminent consumption is the need to make an unforgettable trip.
Information is power. And in this case, providing as much information as possible is key to achieving real conviction in someone interested in travelling.
Sometimes, people may be suspicious of an offer with very low prices or many advantages or options. This can generate mistrust.
Therefore, the more information, the more transparent they will perceive the offer. So, they can better convince themselves to acquire or package.
Diffusion,Digital marketing in the tourism sector.
Through digital marketing, information can be disseminated effectively. Therefore, at this point lies part of the importance of applying it in the tourism sector. And thus, be able to reach more people with information about the sector, its products, and services.
Importance of the presence of tourism companies on the internet
It is not necessary to emphasize that we spend most of our time on the internet. Either for leisure or the need to look for information. So, by having a tourist company with a presence on the net, the greatest number of people will be able to access the information they seek quickly and easily.
If it is about classifying, the most important points will lie in the following:
- Through websites, those who have enjoyed the service can leave their comments and thus share their experience. That means serving as a reference to others, promoting a brand, and selling a specific product or service.
- By having a presence through various options (social media, blogs, etc.), it´s possible to cover different types of audiences and clients and thus reach as many people as possible. Thanks to the influence and relevance that the media exerts on people.
Effective digital strategies for the tourism sector
- Manage social media and website and thus expand the options for Internet users to obtain information.
- Develop digital marketing strategies to be applied continuously. It is necessary to be active and offer attractive services both in high and low seasons, thus gaining credibility and reputation.
- Generate direct interaction with customers to create a bond of closeness and trust.
- Supervise and follow up on the comments and opinions of the clients. And provide solutions to their complaints and concerns.
The influence of digital marketing in the tourism sector and strategies to apply for success
The digital impulse is the best strategy for the tourism sector to achieve presence, visibility, reach, and trust and acceptance among the public. For this, the influence of marketing is relevant, and for which it´s necessary to put into practice what is next.
Apps and mobile tourism marketing
Our mobile device is practically an extension of our body. And when we go on a trip, especially on vacation, we often don´t take a laptop with us.
Therefore, we will do it through the cell phone for everything we need to search for from a taxi service, restaurants, and activities outside the hotel. And given this, what better option than to have an application that gives us information and even offers essential services during a trip.
The comfort and ease of access to information while we are away from home and enjoying ourselves are essential. And travellers and tourists will greatly appreciate it.
Importance of the presence of Google in the tourism sector
Everyone wants to be in the search engine giant, and Google is the most used in the world.
Therefore, your company dedicated to the tourism sector must appear in it. And be among the first when entering a keyword for the best results. For this, your website must have an excellent SEO and SEM job.
All based on a large amount of information search that a person does when travelling.
From flights, hotels, and site information, they are demanded to plan the destination and itinerary this way, even before a physical agency or travel agent. Here lies the importance of being on the internet.
Data analysis to create a base, Digital marketing in the tourism sector.
Knowing the client is an essential task to which companies that provide tourist services must pay special attention.
The next step can be taken when offering each one exactly what they need. Thus, contributing to a secure service contract through the information of each person who´s a customer or frequent traveler.
What is the next destination of the client who has already been to the beach several times? What kind of hotels do you frequent? What do you visit without fail every time you travel?
Based on the above, it will be possible to anticipate the needs and offer attractive packages they cannot refuse.
Safety these days is paramount. And although the pandemic has made it clear to us that planning is vulnerable, many people like to organise their entire travel itinerary before leaving their destination.
To meet needs and anticipate requests, an excellent option is to offer, in addition to lodging, transfers, and tickets, other types of packages that include recreational activities and tours, among others, that assure the client that the trip will be a success.
Thus, these options represent growth and income of approximately 10% in this sector.
Social Media, Digital marketing in the tourism sector.
Just as having a presence on the Internet through a website is essential, being on social media is necessary.
Companies corresponding to all sectors have a presence in digital media and social interaction platforms. From the largest such as Coca-Cola, to a church group that wants to preach a religion.
These media have become the ideal ally to promote products and services and offer customer service. In addition, thanks to all the accessible and free tools you can use to manage a brand, it is easy to have a presence.
But to achieve success in this area, it is necessary to establish objectives. And, based on these, define the strategies to achieve them.
Instagram is one of the ideal options to promote tourism and encourage the need and intention of users to travel.
Use of tourism blogs.
What better than sharing the best experiences of a trip, place, or destination and at the same time providing essential information for travelers.
Blogs are one of the most appropriate options to connect with customers and potential travellers. Through them, emotions can be aroused, and expectations of a future trip can be created. In addition to the possibility of sharing quality content and engaging those who read and retain them.
Email Marketing, Digital marketing in the tourism sector.
Email marketing is less intrusive than other marketing strategies, offering quality and relevant information to a fixed customer base and looking for as many others to capture.
As an important piece of information, whether in doubt about implementing it or not, this option also offers security to clients regarding the origin of the data and the veracity of the message received. It is perceived as a reliable and ideal strategy for direct contact.
Use of figures as influencers.
The incursion of influencers in digital media has given a total turnaround to how brands are perceived. This strategy is favourable when personalities are appreciated and seen as reliable, responsible, serious, and emit truthful information since your brand or company will receive these qualities.
It will also help customer loyalty by this increasing the arrival of new insurance companies or interested users.
Use Chatbots, Digital marketing in the tourism sector.
Giving an immediate and timely response to a person who requires information is essential. Taking hours, days, or weeks to respond to a simple question can mean a significant loss of revenue. Since you may have ignored the star customer.
So, one way to reduce waiting times and make the customer feel taken care of is by using chatbots. That solves the doubts that people who turn to in search of information have immediately or until they can communicate with a representative.
Tourism and digital marketing, without a doubt, must go hand in hand. As it is such a desired and demanded sector for what it implies and offers people: rest, fun, quality time, togetherness, etc. And the available tools provide infinite possibilities to show the world and engage through emotions and create the need to travel and obtain tourist services. So, it will boost business and the tourism market in general.
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