5 strategies for an effective email marketing campaign

Effective email marketing campaign

5 strategies for an effective email marketing campaign. Email Marketing is one of the most effective, easy, and affordable marketing tools. Email marketing has proven its relevance now and again. Entrepreneurs can use email marketing to easily promote products, communicate with customers, and reach their business goals. Knowing the best strategies can prove to be a game-changer for your business.


On the off chance, if you don’t have a clue where to begin, don’t worry! We got you covered!


Deliver your readers an even more authentic and interactive email experience with these tips and tricks. Below are 5 effective email marketing strategies to help you better communicate with your customers and grow your business.


5 strategies for an effective email marketing campaign


1. Crafting your email message right


Effective email marketing campaignFirst, an email needs proper design and crafting. If you want people to open your emails, you need to learn about them. So, experiment with your subject lines and determine what catches their eye. 


Always align your subject copy and email copy. Don’t complicate your emails. Keep your content clear, catchy, and relevant. Know your schedule well and stick to it. Write all your emails in the second person. That way, it’s personal unique and makes it easier for the readers to connect with your emails. 


If you genuinely want readers to click, you need them to trust you. Because of this, you should try to avoid marketing lingo and focus on making your copy more casual. Imagine you’re talking to someone who’s sitting across the table from you. That’s a great way to add a personal touch. When you make an offer via email, be sure to show the benefits rather than only the features.


Marketing is all about the mind. Use psychology to enhance the readability of your email. Some factors that make users read and click include:


  • FOMO, because we never want to miss anything. That’s why time-limited discounts work so well. Make the email feel urgent and more people will click. Try to make people curious, too.


  • Colour choice, since different colours bring out different feelings. For example, the use of colour is excellent in CTA buttons.


  • Pictures of faces can bring out the emotions shown on those faces or direct the gaze towards a CTA.



2. Send mobile-friendly emails, Effective email marketing campaign.


Effective email marketing campaignUp to 61% of all emails are viewed through a mobile device.


That’s huge. So, add a responsive email design to ensure that your email looks great no matter where it’s read. 


Most email service providers offer mobile optimisation.


Convert your email to a one-section format for a simple, versatile mobile fix.


Keeping buttons in the middle of the screen is a good call. Most people use their phones with their thumbs. Make the call-to-action obvious and simple to tap



3. Personalise your content, Effective email marketing campaign.


Effective email marketing campaignThere’s no doubt that email customisation is a great strategy. It has many upsides to your email campaigns, but it’s also tricky. Often, readers may find it creepy. Here, gathering your data right plays an important role. When collecting data on sign-up forms, you could go beyond the specific email address or name and get valuable data like birthdate or occupation. 


Personalisation includes a wide range of options. For example, adding a subscriber’s name in the email’s opening or the subject or tailoring the content in an email depending on your customer’s previous purchases. 


The best form of personalisation is behaviour-triggered emails. For instance, some examples are welcome emails, onboarding emails, shopping cart abandonment emails, transaction emails, Milestone emails, feedback request emails, etc. You stay on your reader’s mind by sending timely, strategic emails. This invariably leads to higher prospect engagement, more click-throughs, higher customer sales, retention, and better overall customer satisfaction. AKA: Success!


4. Segment Your Email List, Effective email marketing campaign.


Effective email marketing campaignThis means you place subscribers into carefully curated lists. These lists can be based on specific data. Namely, demographics, psychographics, subscriber status, or products bought. 


Basic segmentation examples can be age groups, which might help you find the right way to send your emails. Millennials might be inclined towards infographics, whereas Gen X might click on action buttons to read more about a particular topic. 


When you do this with your email lists, you can ensure that you are providing tailored content to your subscribers.


Thus, it will lead to better click rates, revenue, leads, transactions, and more customers. 


Segmentation, if done right, also allows more scope for personalisation. Hence, even better conversion rates for digital marketers.


5. Test and Optimise, Effective email marketing campaign.


It becomes key to use these facts and figures to boost future campaigns with the ability to track a campaign’s triumph. 


For example, if you find your CTR is below the industry average, you could try the A/B Testing method. A/B Testing allows you to compare and contrast two versions of the same piece of content. Then, you can find the correct format to increase CTR among your audience. 


A well thought split test boosts the efficiency and effectiveness of your email marketing efforts. By doing this, you can assess which content and visual copy work best for your target groups. You might find that subscribers click through your website but never buy anything. So, your email might not be captivating enough for them to want to buy from you. You need to try out many ways and elements so your audience feels drawn to them.




In a nutshell, email marketing is a complex and exciting process. You might think that email ads aren’t that great in a world of social media and video ads. However, the use of emails is greater than you think. A person is more likely to click on an email to view its contents than a social media post. 


Emails can be impactful. More so when you form and plan in a way that catches the readers’ attention. Suppose you already use email for marketing or want to grow your business and feel that you are not getting the best response. In that case, it’s time you update your email marketing strategy. 


Email marketing is a complex digital marketing channel with numerous areas to consider, from personalisation to trigger emails to CTR. However, we do know one thing. This content format has outperformed its counterparts over and over as far as being a profit-generating channel. 


If you implement these fresh tips into your email marketing strategy, you’ll see what we’re talking about. Your customers will be more responsive, your campaign performance will improve, and your business will continue to grow.


Now, if you don’t how or need some help, we’re here for you! BluCactus is an International Marketing Agency based in London, UK ready to help you in whatever you need. With our talented email marketing team, you’ll be able to boost your business to the roof! What are you waiting for?

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