What you should know about email marketing for lawyers. Many techniques can be used in the legal sector in online marketing. And one of the most interesting is email marketing. This strategy can be perfectly applied in an office. And will allow you to have a better relationship with your clients and future clients because a better bond of trust can be strengthened.
Do you want to know what email marketing is for lawyers? In this post, we will explain all the details. So that you can make effective use of this tool that cannot go unnoticed in any business.
What is email marketing for lawyers about?
Legal email marketing is very easy to understand and implement to reach potential clients and future clients. However, it is essential to have a prior email list of people who have agreed to be there. As a first recommendation, never send an email to a person who has not given their authorization.
Now, you probably wonder how you can get hold of those emails. A great idea is to include a subscription form on the firm’s website. In this way, interested people can voluntarily subscribe by giving their email addresses.
Also, to create a list of contacts, you can provide valuable material, such as, for example, a free eBook. Of course, in exchange for providing this material, people must sign up for your email marketing campaigns for lawyers.
So, once you have your mailing list completely ready, you can use one of the many available email marketing tools to send an email to the entire list. Or, if you want to segment, you can also send the email to only part of that list. Of course, before sending your email, make sure that you are sending quality content.
The content can be a newsletter with news related to the law firm, information for legal purposes, or other topics related to this sector.
What are the benefits of email marketing for lawyers?
It does not matter if you currently have a small or large law firm. You can be guided by a digital marketing strategy for lawyers to expand your client base. Similarly, if you want to get an email from those customers, your most viable option is to use email marketing.
Many jurists and lawyers are already using this tool, obtaining excellent results.
Let’s see what the benefits you get as a lawyer by implementing a tool such as an email marketing are:
- Better closeness and communication with your customers.
- Reputation strengthening.
- It can be used as a sales funnel.
- Their campaigns are low cost, while the return on investment is high.
- It works as a good avenue of traffic to your website or blog.
- It allows immediate access to statistics to determine which campaigns work and which do not.
Finally, you can reach customers who are really interested in your services through this tool. If you use an email marketing tool for law firms, you can segment your mailing list. Thus, you can send an exclusive email to customers who are natural persons or a company.
It is worth adding that not everything is rosy. Therefore, like other strategies, email marketing has a disadvantage, and this becomes visible when it is not used correctly. If you fail to capture users’ attention, it´s likely that people won´t open your emails and will go directly to the trash.
So, it would help if you made sure the investment of time and resources is worth it. In our blog, several posts are related to making good use of email marketing for lawyers.
What are the tools of email marketing?
If you want to carry out an effective email marketing campaign for your law firm, you need an exclusive tool to achieve this goal. Indeed, it will not be convenient for you to send your emails from Gmail or Hotmail. There are so many tools that you can use to make successful campaigns.
The most important thing is to select a tool that can guarantee that your emails will be delivered properly and displayed correctly. However, it would help if you also choose a tool that allows you to do a good segmentation and measure the statistics of your campaign.
Generally, MailChimp turns out to be the most recommended tool by marketing experts. Although also, others are well known, and you can compare them before deciding on the most convenient for you.
- Mail relay.
- Benchmark Email.
- Activate Campaign.
Email Marketing Tips for Lawyers
If you consider the tips that we offer you to make use of email marketing for lawyers, you can create a successful campaign:
Send valuable content
Your emails must be of great interest to the users who receive them to say that your email marketing campaign has been profitable. Therefore, your content should always be of value.
To do this, you can put yourself in the shoes of your email recipients. All to assess whether you are actually sending relevant content or not.
If you don’t know what content to offer, providing your clients with information about solving legal problems that are not so complicated will be quality content. It will also demonstrate your professionalism.
Focus on both design and content
You must search for content in your mail that is of quality and of interest to users. So that a higher rate of conversations can arise.
Also, make sure your email has an attractive design. You can include elements such as your logo, corporate colors, and everything related to your brand. Also, it would help if you made sure that the design is proper for desktop and mobile.
Have a planned segmentation
In order not to waste time, before starting an email marketing campaign, plan to which segment of your mailing list you want the information to reach. This way, you will be doing the correct segmentation.
Add a catchy message subject
By adding an inconspicuous subject, likely, the user will not be interested in seeing what the email contains. Therefore, add topics that cause curiosity. Remember that it will be the first thing that subscribers see.
Add calls to action
It never hurts to remind you that you must include a call to action when sending your emails. Also, this will depend on the objective you want to achieve with your campaign. In other words, if you plan to run a campaign to offer your services, ideally, it should include a CTA. A Call to Action that leads the user to fill out a contact form.
On the other hand, if the objective is to promote an event, the call to action must be added to invite users to register.
Finally, you can also add all your data when including your signature. Like the link to your blog or website and social media so that the user has many ways to contact you.
Measure the results of your campaign
Through the email marketing tool you select, you will be able to measure the results of your campaigns. This information is more valuable than you imagine.
Because you can improve what is in disadvantage of carrying out more effective and profitable campaigns.
You can see many results to determine the number of people who have received your mail correctly. And how many of them have opened the email. You will also know the location of the email recipients and the number of users who click on one of the links it contains.
Thanks to this data, you can do an A/B test to launch two simultaneous campaigns in your law firm. And know through the metrics which of them is more successful.
Keep the periodicity correct
This advice is essential. Avoid sending emails in large numbers, as they can be considered spam. This only makes your brand look deteriorated, as well as your image.
The best thing you can do is plan how often you will send your emails. Thus, you will give your clients confidence and the potential clients that are to come.
Did you like this post?
As long as you make the appropriate use of email marketing for lawyers, your clients will have the opportunity to get to know you better. And that brings more trust to obtain greater loyalty.
If you have a law firm and your number of clients is low, at BluCactus, we can carry out the email marketing campaign you need to attract the potential clients you are looking for.
Also, if you need the advice to get the most out of this tool, you just have to contact us. And we will gladly assist you.
Stay in touch with us by subscribing to our monthly newsletter. And stay up to date with all topics related to digital marketing.