What is Harmont & Blaine’s marketing strategy?

Blucactus UK - What is Harmont & Blaine's marketing strategy in the UK? - banner

What is Harmont & Blaine’s marketing strategy in the UK? Harmont & Blaine’s Marketing Strategy: Italian Sophistication Goes Global.

 

Harmont & Blaine retail clothing company, based in Italy, specializes in youth-inspired designs that range from classy to streetwear. 

 

The brand’s global retail approach and future expansion objectives rely on digital marketing, co-branding, and social media strategies to increase visibility among consumers.

 

However, its core values are sustainability, innovation, and philanthropy to effectively respond to the changes within the market. Consequently, the brand excels in building long and close relationships with customers. Today, we’ll delve into the details of Harmont & Blaine’s marketing mix. Let’s get started.

 

How Did H&B Establish a Solid Brand Image? 

 

  • Mediterranean Lifestyle: 

 

Harmont & Blaine defines itself as a Mediterranean label, boasting a bright and cheerful aesthetic vision.

 

  • Distinctive Logo: 

 

The symbolic representation of dachshunds express the brand’s adherence to quality and Italian origin. 

 

  • Consistent Aesthetics:

 

The brand reflects its luxurious Mediterranean spirit with a touch of chill yet highly stylish portraiture, appealing to the modern customers’ who seek premium casual wear.

 

What Role Does Product Positioning Play in H&B’s Strategy?

 

BluCactus - H&B’s Marketing - fashion brand photoshoot and merchandising

  • Upper-Casual Niche:

 

Harmont & Blaine is a brand positioned between formal and casual wear in the market.

 

  • Italian Sartorial Tradition

 

Durability and exquisite workmanship are characteristic of Italian bespoke tailoring.

 

  • Collaborations: 

 

The brand often collaborates with designers such as Andrea Pompilio, leveraging different creative visions to create products that will appeal to a broader audience.

 

How Does Harmont & Blaine Utilize Retail Presence?

 

  • Global Footprint: 

 

Currently, the brand boasts a presence over 99 single-brand stores and 464 multi-brand stores across the globe.

 

  • Flagship Stores: 

 

Harmont & Blaine has stores in major fashion capitals, such as Paris and Milan. Thus, its unique and luxurious flagship stores help the brand in achieving greater visibility and brand equity. 

 

  • Strategic Growth:

 

H&B’s development strategy focuses on expanding into new geographic zones, especially to the far-east.

 

Which Marketing Channels Does Harmont & Blaine Utilize?

 

BluCactus USA - H&B’s Marketing - fashion brand photoshoot and merchandising

  • Multi-Faceted Digital Marketing:

 

H&B employs a multifaceted digital marketing strategy which includes email marketing, advertising, and search engine optimization.

 

  • Co-Branding Relationships:

 

The brand partners with different industries to boost brand awareness. For instance, H&B collaborated with Honda in 2011, pushing a limited edition car into the market.

 

  • Social Media Presence:

 

H&B has an active social media presence across multiple social media networks, such as Instagram, YouTube, X, and more. Through these channels, the brand shares valuable content, including collection snippets, collaborations, and behind-the-scenes. This allows the brand to connect with its audience and promote through tailored campaigns. 

 

How Does H&B Build and Maintain Customer Loyalty?

 

  • Customer Experience:

 

Harmont & Blaine state their value for quality customer service, supported by their “Italy’s Best Customer Service” award.

 

  • Exclusive Events: 

 

The brand hosts special events to foster feelings of togetherness and a sense of exclusivity. 

 

What Strategies Has H&B Adopted to Meet Customer Needs?

 

  • Sustainability: 

 

H&B specializes in using certified organic fabrics and environmentally conscious processes in its operations.

 

  • Product Innovation: 

 

The brand consistently delivers a myriad of new categories, such as Harmont & Blaine shoes. 

 

  • Technological Integration: 

 

Using digital campaigns and updating its logo are telltale signs of H&B’s desire to stay up-to-date and relevant. 

 

What Strategy Does Harmont & Blaine Use to Expand in the International Market?

 

BluCactus - H&B’s Marketing - fashion brand photoshoot and merchandising - Harmont & Blaine's marketing

  • Target Markets:

 

The brand’s international expansion plan involves testing key strategic markets, such as France.

 

  • Local Partnerships: 

 

Working with local partners helps reduce entry barriers for H&B, making the growth process rapid and effective.  

 

  • Cultural Adaptation: 

 

Marketing adapted to local cultures makes promoting easier for H&B, helping the brand to penetrate into the market. 

 

What Are the Basic Objectives of Its Financial Strategy?

 

  • Stable Growth:

 

Harmont & Blaine briefly reported a 5.7% increase in turnover towards the end of the 2014 financial year.

 

  • Distribution of Revenues: 

 

In 2014, Italy contributed 81% of Harmont & Blaine’s revenues, showcasing that EU sales have been increasing over time.

 

  • Profitability:

 

The brand’s stable values of EBITDA and EBIT reflect good control of its operating expenses.

 

How Events And Sponsorships Contribute To H&B’s Marketing to Gain More Value? 

 

  • Sports Partnerships: BluCactus - H&B’s Marketing - fashion brand photoshoot and merchandising - Harmont & Blaine's marketing

 

Harmont & Blaine sponsors AC Milan to increase its reach, connect with the public, and present its desired image. 

 

  • Cultural Events:

 

The brand is often linked to artistic processes, organizing events such as the Milan Design Week.

 

  • Exclusive Launches: 

 

Promoting new store opening events is another way which helps H&B build expectation and interest.

 

Which Future Course of Actions Are Harmont & Blaine Adopting?

 

  • Retail Expansion in Asia: 

 

Harmont & Blaine is dedicated to bringing new outlets in China due to the increasing demand for luxury products across Asian countries.

 

  • Digital Transformation:

 

Expanding the use of digital campaigns and redesigning the companies’ websites is important to H&B for its future activities and objectives.

 

 

  • Innovation Collaboration: 

 

Ken Schreck BluCactus +1 469 206 5510As stated earlier, H&B often collaborates with artists, brands from different industries, and even local designers. Thus, future collaborations with designers and artists will ensure that its collections remain exciting and innovative.

 

Clearly, Harmont & Blaine employs a vast and multifaceted marketing mix that covers all its needs and future prospects. Associated with Italian luxury, the brand is renowned for its casual yet upper niche, making it stand out within the realm of fashion with ease.

 

If you’re seeking a marketing mix that will aid your triumph in the luxury market, get in contact with us now. Let BluCactus UK collaborate with you to achieve maximum success. 

 

And, remember to subscribe to our weekly newsletter to always stay in-the-know about the latest digital marketing tips and tricks. 

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *