How to build customer loyalty in your online fashion business? Today at BluCactus, we come to reveal to you the secret of the mountain: people who are most likely to buy from you are those who have already bought from you once and received excellent treatment throughout the purchase process. In this sense, if someone has contacted your online fashion store, purchased a product, and was very satisfied. The probability of returning and buying is higher than a stranger´s.
For this reason, you have undoubtedly seen that the term customer loyalty has become popular in recent years. Because the mindset of today is: why spend so much budget on a new customer if I can simply get many benefits and better ones from which I have already?
Now, there are many ways to build customer loyalty. And it will always depend on the sector you´re in when you get different options. So right now, at BluCactus, we bring you some ideas. That you can apply to retain customers in your online fashion store as an expert.
The important thing is that you ask yourself and know what makes your brand special. And that´s where you will find the necessary answers to make customers stay with you and prefer you. The good news is now it´s easier to be the target´s fashion choice that suits the personality, identity, and style. So, by default, customers always look for that identification. Then, it´s in your hands to help people express themselves through what you do.
Many consider this strategy magic. And for this reason, we want to show you the most effective way to legalize your audience. So that they identify with the fashion brand through socials.
How to build customer loyalty online?
Social media is, in short, the best option to get the fastest results. They´re more effective, so take note of these tips to use them for what you want to achieve.
Define your brand awareness.
Social media make you famous, and it´s not just about creating a profile and waiting. It goes much further. What you should do is reach the networks where your target audience is. It can be Instagram or YouTube. That way, you can keep them informed and updated, especially connected.
Dare to explore different areas of life, current trends, and memes. Get involved. Try but don’t abuse it, and of course, try not to misunderstand that spark you use. Be fun and share since it is a very jolly way to spread what you want to convey.
Define your product awareness.
The digital world is vast, and you have more possibilities to be unique and creative in the fashion sector.
You can use live photos and videos or updates of your products. You can do unboxings, hauls, and things like that will help you.
Also, you can make posts about your products. That will help increase the views and, in turn, the visibility of the products.
I invite you to pay attention and use customer feedback to know what they want so you can deliver.
Find everything about your clients.
You must know who you interact with, what the needs of your audience are, and how to satisfy them. And even how to make them need you. Use your profiles to find out more about your audience. Most social media platforms offer audience statistics, including gender, age, location, and interests.
The feedback, How to build customer loyalty.
Interaction through social media is immediate and public. Everyone can now know what you´re talking about. In this sense, if someone likes your product, they will tell you, and it´ll serve as a mouth to mouth. So, it´s essential to check the comments, mentions, and messages constantly.
Check the platforms at least once a day to answer and enhance that feedback. You can also use it to plan marketing campaigns and adapt them to your preferences.
Customer care, How to build customer loyalty.
As you well know, feedback is essential. As well as knowing how to use it as a powerful tool to offer fast and effective customer service. So, pay attention to all those messages and comments.
User-generated content, How to build customer loyalty.
This is considered a secret weapon. Because all the customers who chat and post and wear your clothes online create this free content for you. Meaning that what you need is a way to collect and use this content. This is why it´s worth creating a hashtag for your brand. Or being mentioned so that people can always find you.
How to retain customers in a clothing store?
The world of fashion is quite complicated and competitive. And on top of that, it´s constantly evolving, and with each day that passes, attracting consumers is more complicated. The tough competition forces these companies to be aware of and up-to-date with trends. And carry out strategies that make us different. One of those is how we keep customers who have already bought once.
Attract customers to Google Shopping, How to build customer loyalty.
This website, created by Google, integrates the price comparison engine. Which allows users to search for different product offers through Google. Stores can advertise their products there to generate traffic and sales on the website. Through publicity, they will appear with a photo of the item accompanied by its price. Which makes things visual, relevant, and eye-catching.
Perfect customer service, How to build customer loyalty.
Consumers are becoming more and more demanding and looking for the best care. So, you must do your best to improve your customer service. Some aspects that can be improved are:
- Greet. Always in the best way, never be without answering. Another element, don´t push, never pressure or bother. Advise, recommend on what they´re looking for and need, and give suggestions. Always have a good attitude. Even if they don’t answer you nicely, keep up the education. Don´t stop responding. Even if you have several people on your plate, always finish with one before serving another.
- Reward loyalty. It can be a good strategy for loyalty-building and sales increase. The rewards must be in tune with the brand’s experience, with discounts on their products or collaborating brands. You can also try to offer something that people want and, without any conditions, make it accessible. You can choose between discounts, free products, points for purchase, and promotional offers.
What´s the best way to retain a customer?
There´s no exact magic formula that will make you keep customers. It´s a day-to-day job that brings benefits in the short, medium, or long term. Read on to discover other things that may work.
Email marketing. It should be the cornerstone. There´s nothing easier than selling and staying in contact with the customer through email. Of course, do it smartly because it´s useless to send emails to everyone without segmenting and without knowledge.
It´s a loss that doesn´t suit you. So, it would help if you segmented very well. If you have an online sportswear store, divide the list by sports, brands, and teams. The important thing is that your content is what that customer is looking for.
Always give something more. Aim to surprise. Besides what the customer bought, please give them a different gift like coupons, discounts, chocolates. Maybe even a card that can add value to the product. That makes them feel very special, and if they feel special in your store, they´ll come back for sure.
Complement everything. A good website, blogs, and invitations to events make your client feel important and at home.
At BluCactus, we have many options for you in terms of content marketing. And also web services that could be of interest to grow your online fashion business. So, if you want to position your business within the leading search engines, call us. We are here to serve you!