Is influencer marketing effective in 2022? For months, several studies have been carried out to determine the influencer marketing trends for 2022. The truth is, as time passes, the world of the internet also goes through changes that brands must take into account to be able to advance. Therefore, if one thing has to be clear, influencer marketing will continue to set the tone for the following year, and all marketers know it.
It is worth noting that, according to data collected, it has been learned that influencer marketing has had a growth of 42% this year. This means that it had a considerable turnover, and by 2022 the growth percentage will be higher.
How does influencer marketing work?
How does influencer marketing work in 2022? This question is very common, especially for brands that want to collaborate with influencers to improve visibility and reach their target audience.
In reality, several trends will mark the leadership when creating a campaign through this type of marketing.
The characteristics of influencer marketing have made it clear that it works through the relationships between brands and influencers who share a specific audience in common. And that is why one of the main objectives is that a brand can influence the audience’s consumption habits.
So, in 2021 by 2022, this marketing will be made up of actions that are directly intertwined with people considered influencers. That is, the actions taken are not intended for a specific audience because the public can be referred to.
What advantages do influencers have?
Is influencer marketing effective? Every year, it is common to see companies dedicated to different sectors betting on influencer marketing since it is the most effective means to reach the target audience. And it is thanks to the strategies that can be consolidated through this type of marketing. A stronger bond can be created between brands and customers to increase visibility on the internet.
There are many benefits of having influencers who are dedicated to a specific community:
- They are generally charismatic people, and thanks to this, their communication skills reach more power.
- They have a great capacity to influence specific issues.
- They have the necessary tools to reach their followers through messages that fit each of their publications.
- They know how to master the language perfectly through their communication skills.
- They have the opportunity to have a loyal and trusting community in each publication that they show on their social networks.
They can increase brand awareness, social media presence, reputation, and much more through influencer marketing.
Do influencers work with brands?
Influencers and brands make a good team through good strategies, which is one reason they must adjust to influencer marketing trends in 2022. When brands work with influencers, they create collaborative links to achieve objectives.
Each company has established objectives and based on them, the influencer who has characteristics in common should be sought. For example, if you have a clothing brand, you can seek collaboration through an influencer dedicated to displaying fashion content. That is the idea that there is a genuine connection between brands and influencers; otherwise, the influencer marketing strategy will not pay off. Similarly, although influencers have gained a lot of fame on the internet, especially on social networks, they must adjust to trends to create interesting content and carry out successful collaborations and campaigns once brands or companies hire them.
Therefore, the next task for influencers is to be guided by the influencer marketing trends for 2022 to keep the interest and interaction of your community alive.
Although several trends stand out for influencer marketing next year, videos will be part of the content with the most value. But this is not about making just any video since content creators invest much more when producing every day. Consequently, the videos that will dominate social networks in 2022 will have the following characteristics:
- Keep them short.
- With engaging content.
- And easy to understand.
In fact, by next year, it is estimated that 82% of frequent online traffic will be accounted for by video playback. This means that for influencers to work with a brand and obtain good results, content in video format cannot be absent within the strategy of a campaign.
How practical are influencer marketing statistics?
Is influencer marketing effective? Although influencers can be found on all social networks, Instagram has become the main platform. Thanks to the more than 1 billion people who use this communication channel, it has also become the preferred space for brands to reach their target audience.
Many users trust these people who transmit credibility by touching on specific topics and with much dominance. In this way, users who are part of the community of each influencer can become the prescribers that brands are looking for.
For this reason, at present, it is essential to know about the statistics of influencers, especially on social media, to determine if they are adjustable to the values and interests of a particular brand.
When you know the Instagram influencer’s statistics, you can achieve a more significant impact in the segment we want to target. Similarly, when creating a marketing campaign with influencers, we must identify the target and know which influencers have their specific niche as their audience.
The good news is that there are many tools to measure your earned media, engagement, reach, and interests. Likewise, by having this approach, a more specific analysis can be achieved concerning the sociodemographic profile of your audience, which includes age, location and interests.
Once you have this objective analysis with enough information from influencers, the next step will be to observe if the influencer has content of carefully quality or not. Likewise, you should check if you have collaborated with brands competing with yours.
Did you like this post?
To boost brands, influencer marketing trends 2022 focus on creating relevant content, taking into account the needs of the community of followers and commerce, to take advantage and profit in the digital world.
If you want your brand to work with influencer marketing trends, at BluCactus UK, we can help you contact the best ones taking into account your interests and the sector to which your brand is dedicated.
You just have to contact us, and we will be happy to assist you.