The best free tools to search for keywords. When we talk about SEO, we think about optimizing your page, link building, content strategies, and many other things. However, one of the most important SEO tactics is using keywords.
Having a good keyword strategy can be a task that requires a lot of research and patience. It’s all about trial and error, but it doesn’t have to be this way all the time. In the digital world, thousands of tools allow us to benefit in various areas of our work and even save time to work in other areas in a much more comfortable way.
In this blog, we will show you the best free tools to make it easier for you to research the keywords that can improve your SEO strategies and use them on all your platforms.
What is a keyword?
Before starting, we need to talk a bit about these keywords. When we refer to a keyword or keywords, we talk about a term or set of words used to search on pages like Google. These can be used alone or as a set of terms to make sense of content or material.
Why is keyword research so important?
Researching your keywords for your business, blog, or just content for different channels can be a long and tedious task. It can even get worse if you don’t know how to do it correctly. However, it’s something you must do to ensure the best positioning for your digital platforms. In other words, keyword research makes it easier to stay at the top of search results.
Otherwise, you won’t be able to showcase yourself as an expert or the right choice within your field. Because of this, you must find and use the best keywords within your industry. After all, without them, you can’t create specific content for your users nor optimize the one you already have.
To keep it short, your business will remain unknown to your target audience without a keyword strategy. Besides, you won’t be able to reach them, nor will you stand out from the competition. That’s why all businesses focus part of their time and budget on creating a good keyword strategy.
Free tools to research keywords
Once you understand the importance of keywords for your business success, we can get suitable for business. Next, we’ll show you a list of the best apps and tools to research keywords. With them, you’ll be able to perfect your SEO strategy and achieve higher positioning, so pay attention.
1. Google Keyword Planner.
This is one of the best free tools to do research or search for your keywords, and it is one of the most recommended by those who work in the marketing area.
Keyword Planner is a Google company tool that helps you know how many monthly searches a keyword has. It does this depending on the country and the language you use with your business or your platforms. In this way, you have an excellent opportunity to know if these keywords are the right ones for your business.
As we mentioned at the beginning, it’s a tool that comes from the largest search engine in the world. Therefore, it has essential and highly reliable data. Keyword Planner gives you accurate monthly metrics and statistics of between 1,000 to 10,000 visits.
You can also integrate these tools with others to have a better and broader job of what you want to achieve with your content. You can use paid ads together for better results if you’re running paid ads through Google Ads. Here, you can do keyword searches and research new ones that stand out.
2. Google Trends, Search for keywords.
From the title, it can be said that it’s another tool created by Google. However, it has a slightly different goal than the original. Google Trends lets you know the trend or popularity of a keyword and how these terms have evolved over time.
Why is this tool necessary?
By using Google Trends, you will be able to know if a word or a complete term has a positive reputation to add to the content of your blogs or your digital channels.
In contrast, if these words don’t have a good reputation, it’s better to avoid them. Otherwise, it could give you bad results regarding views or conversions of your website.
3. Google Search Console.
Google offers yet another complete tool. This one has the most reliable data and figures and is very easy to use.
Google Search Console, formerly Webmaster Tools, lets you see the keywords your visitors look for the most. This is great because it gives you a fresh perspective on where your users come from.
Thanks to this app, you can easily see which of your keywords are working and which aren’t. It may even allow you to find out keywords you never thought about. This way, you will ensure that your website is helpful for all your visitors.
Once you have all this information, you will have a broad vision of what new content you can use. Thus, allowing you to get more readers or conversions.
4. Ubersuggest, Search for keywords.
Another favorite tool by marketers is Ubersuggest.
This application works as a free keyword search engine to help you find terms that work as an expansion of your core keyword and help you expand into other related areas.
For example, if your business has cars as its central word, the long-tailed keywords could be sports cars, convertibles, family cars, and racing cars, among others.
It is one of the most used tools by many businesses since it also includes a graph explaining the volume of visits on mobile devices or “mobile” and those made from desktop computers in recent months. This is also crucial because it allows you to understand the behavior of the people you want to write to and attract.
5. Keyword Shitter.
This tool handles the same objective and functions as the past application.
Keyword Shitter is a keyword search tool focused on long-tailed or long-tail keywords that allow you to reach more specific products, services, and audiences within a more generalized market.
Applications like this are ideal for those businesses that work for a closed and quite specific niche.
You will better understand the topics you can address in your blog or other communication channels.
6. Found, Search for keywords.
Found is an application with a function very similar to Ubersuggest and keywords Shitter. However, what makes it stand out and its most significant advantage is that it allows you to find new keywords through a combination of several terms that the tool generates automatically.
A tool like found is not only ideal for reaching new markets and many more people, but it is also excellent for saving time and creating simpler terms with fewer complications.
Also, an excellent alternative to having much broader information on compound keywords. However, this tool doesn’t give you monthly information about the keywords you handle. In other words, if you want to use this application, once you have the defined terms, you must go through the Google Trends or Keyword planner tools to learn more clearly these figures.
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