SEO on Instagram: 10 little-known techniques to increase your reach. Website optimisation for search engines is one of the fundamental tasks within any company as part of its marketing strategy. We can carry out SEO on any platform or means of communication.
However, social media is becoming more and more important. After all, it’s an excellent platform to make the sale or promotion of your business. So, if you want to be successful in the networks, you must use a set of strategies. This way, you’ll be able to have a clear plan of the steps and actions you should take. For this, today, we’ll teach you how to carry out a good SEO tactic on one of the leading social media platforms, Instagram.
SEO on Instagram: 10 little-known techniques to increase your reach
1. Optimize your company’s Instagram profile, SEO on Instagram.
What’s most important is to start working on optimizing your own profile. It may seem like a task and logical option, but there are certain steps you must take to do it well.
For example, maintaining your public profile and placing a colorful and attractive image. Besides, you must also create an easy-to-search and recognizable username.
This way, users will be able to find you and remember you easily. Other than this, you should also use your business name, register your Instagram Business account, and add a link to your profile. These are just some of the most important tricks you must never forget.
After going through all these steps, you can start to work on the technical aspects.
2. Include the main keyword in your main name and username.
Instagram has a search engine that works very similarly to engines like Google. These allow us to search and learn about new accounts or hashtags just by using a few keywords or terms.
Ideally, use the words that best describe what your business is, what it does, and its industry. There are some search engines or tools that help you know the best keywords for your own brand. Please take advantage of them to improve your Instagram profile.
3. Use your secondary keyword in the bio.
Having the main keyword is essential first, but that’s not all. Work on discovering other keywords that aren’t the most important but are just as relevant to your business or your product. If your brand is about makeup, that would be the keyword, but there are other keywords, such as shadows, lipstick, and palettes.
Try to work with some words relevant to your clients or to some of the possible targets that you have for your company.
4.Treat your hashtags as keywords, SEO on Instagram.
You already have your Instagram profile optimized, now is the time to start working on your content and publication.
This isn’t a one-time job; all your publications must be optimized and taken as a unique and special project.
Each post has to manage its keyword strategy and then use those terms to convert them into a hashtag. Some clients or consumers will likely discover you through your hashtag strategy in some publications. That’s why it’s essential to implement both your primary and secondary keywords.
5. Use words keywords within the subtitles of your images.
As you already know, Instagram is a fully autonomous search engine. As a result, every part of Instagram has the work of keywords as its center.
Then, these turn in your experiences with the algorithms. That’s why you must keep working on placing your keyw0rds, secondary and primary, in an organized way.
Your profile must be optimized, from the biography, the copy or caption of the publications, and even the designs of each post.
The most important thing is to share publications that, if they have text, have keywords alluded to the topic you are talking about or the product you are selling. This way, the search engine identifies these images and positions them in a better way.
6. Make the most of alt text, SEO on Instagram.
One of Instagram’s new features is the alternative text that users can use to write the captions they want on their photos. This unique element was made to facilitate the use of this platform for people with some type of visual impairment. However, many marketing experts realized that it’s an ideal element to work on SEO as well.
Your image must be relevant and consistent with the text in the caption. Otherwise, Instagram will notice it and will not take your publication seriously.
If you want to use authentic texts, you have to advance to the screen and just before sharing a graphic, click on the “Advanced settings” button. Once there, go to the bottom of the options and select the one to write alternative text. Once you are at that point, you have to write the perfect description, and then everything will be easier. This will not only give you credibility, but it will also allow you to have greater visibility in search engines and get more traffic.
7. Use hashtags in your Stories.
Use all the extra elements that you have in your account. Network, share IGTV with your followers, make interactive stories, and add your hashtags. The most important thing is that you work with all of Instagram functions to get the most out of them.
8. Analyze and follow-up, SEO on Instagram.
Since it will be the first time you will do some type of strategy to optimize your profile, you need to keep a record of it. In it, you must include the interactions and how your profile is growing. Added to this, you should also add the traffic percentages from the beginning of the strategy to the first month. Of course, Instagram has its own analytics feature. However, it’s good to use other tools such as Iconsquare, Unfollowgram, Followgram, Instafit, Copygram, or INK361. These will help you better understand the results of your efforts to increase your reach.
9. Avoid common Black Hat SEO techniques.
There are thousands of wrong ways and methods that many people take to get better quick results, but these can only cause them to lose all their jobs. Also, Instagram engines know very well when these bad techniques are used to grow. You must never plagiarize content, pay bots to have more interaction, use random keywords for more growth, buy followers and follow all possible accounts so that they will follow you back.
It’s proven that this doesn’t bring good results and that it can sink your account forever.
10. Use the Instagram search engine as an ally, SEO on Instagram.
This seems obvious, but a great way to increase your reach is by using the Instagram search engine to see how your competition is doing.
Check with the hashtags you use, which are the most viewed posts. Take note of the most popular content for followers. This will give you a better understanding of what your audience is looking for, so you can stay one step ahead of the competition.
BluCactus, your ally in Digital marketing
BluCactus international marketing agency serves clients all over the world. Our speciality? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.
BluCactus will accompany you in every step that your brand takes. This goes from the creation of your business’s branding to the creation of content. Our focus is on supporting you with the creation of your website or the administration of your social media accounts.
This online marketing agency, based in London, the UK, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to get the help of the best specialists in digital marketing. Contact us now through our social media or website!
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