Social media influencing the fashion industry

BluCactus - Social media influencing the fashion industry - Social service

Social media influencing the fashion industry in the UK. There is no doubt that social media has greatly influenced the fashion world. For example, one of the most used networks in this sector is Instagram. Today it has more than 500 million users, and a large percentage of them follow fashion gurus and big brands that also have their account on this platform.


Likewise, there are other social media platforms where users are aware of the updates of posts related to fashion. Also, you may think that big brands do not need more visibility, but it is quite the opposite. They need strategies, and you can look at them if you have a fashion store.


In this post, we will mention the social networks that influence fashion.


Impact of social media on the fashion industry


Social media platforms are playing a critical role in the fashion industry. In addition to Instagram, there are other platforms accessed by many consumers interested in fashion trends. Therefore, it can be said that social media greatly influences the fashion industry. And these are some of the reasons why:


  • Work with influencers


BluCactus - Social media influencing the fashion industry - PinterestSocial networks have undergone several changes over time, but one of the most significant is the people who can influence consumer decisions. Models, bloggers, celebrities, and social media personalities are important.


And their content is more important than we can imagine.


Over 71% of teens trust influencers more than recommendations from ordinary celebrities. And we are not just saying it; this comes from data thrown by Google’s investigation. Each influencer has a fan base, and a lot has to do with their ability to promote.


Therefore, it is a window for fashion companies to reach a collaboration with influencers to share their products. That way, they become your marketing channel to advertise your products in the best way.


  • Support Diversity


BluCactus - Social media influencing the fashion industry - FacebookIn the fashion world, one of the most positive changes could be the representation of different groups. In other words, brands are no longer limited by the beauty stereotypes of the past. Now, it doesn’t matter if a freelance model is caucasian, brown-skinned, tall, or short. It also doesn’t matter if they have a disability or their gender.


In fact, according to experts, during the 2022 summer season, most of the fashion shows were represented by models who were people of colour. This has led many consumers to become more directly involved with the fashion sector.


Those who previously did not feel comfortable not finding a type of beauty that resembles them now can enjoy the diversity and have more possibilities to find an ideal outfit. A fashion brand reflected in society has greater opportunities to have positive opinions from consumers. They can also interact with a larger group of people and collaborate with different influencers.


  • Go Viral


BluCactus - Social media influencing the fashion industry - InstagramThis is another of the most significant changes in social media. Social media is generally guided by trends, which can be an excellent opportunity for fashion brands.


The secret is that brands know how to adapt to what is happening at the moment. Or also, we ourselves can put our creativity into practice and generate a trend.


For example, a viral social media dance might involve people dressed in summer clothes. What may be the perfect time to sell dresses with light fabrics, and shorts, among others. Or, you can also start a challenge on social media inviting users to use one of your products.


Of course, keeping up with the trends on social media isn’t as easy as it sounds. It is essential for brands to consider their target audience and which social network they use most frequently.


What are the social media platforms that influence fashion?


Fashion brands must take advantage of social networks to implement a marketing strategy. Something that differentiates them from the competition and allows them to promote their creations successfully. However, both Instagram and Facebook have become the preferred communication channels for carrying out practical actions. Likewise, when discussing social media influencing fashion, Pinterest and 2ibuttoms cannot be left behind.


  • Instagram, Social media influencing the fashion industry.


BluCactus - Social media influencing the fashion industry - Woman with a dressInstagram has a lot of power in the fashion industry. And it’s odd to think that a fashion brand doesn’t live on this platform. Why? Because it is a communication channel with more than 1,000 million active users per month. Not to mention that it is currently the favorite place for influencers and micro-influencers.


It is one of the most used social platforms because it is an app with a very simple operation, where people can upload their photos or other types of content. You can also use hashtags, which are keywords that direct people’s searches. In the fashion world, some of the most used hashtags are #fashionista, #shoes, #look, #moda, #model, and #shopping.


Best of all, it is an ideal platform to ally with bloggers or bloggers who talk about fashion. The truth is that this is a very dynamic social network and favors original content publications created by fashion brands that not only care about offering their products but also a lifestyle.


Brands that use this social network can use tags to highlight the prices of their products and can add links to their websites.


  • Facebook, Social media influencing the fashion industry.


BluCactus - Young people seek fashion inspiration - Woman model This social media platform also plays a vital role when buying fashion. It is a channel through which young people seek fashion inspiration. Although, according to research, Instagram will always be the first option and Facebook the second when it comes to discovering news related to the fashion world


You can carry out inexpensive but very effective advertising through both social media. In the case of Facebook, it has more than 2 million monthly active users. This means that any fashion brand can impose its presence on this platform.


For those who do not have an online store, Facebook is a great tool. It allows the creation of a store in a very simple way. So, you can quickly have a product catalogue to show an audience interested in the fashion world.


Indeed, it cannot go unnoticed that this social network is a springboard to reaching a very wide audience without a small investment. Likewise, different types of ads can be flattering for companies dedicated to fashion. Since the products for sale can be displayed through catalogues or in a collection ad format.


  • Pinterest, Social media influencing the fashion industry.


BluCactus - This social network is not as valued as Instagram - Young woman modeling Although this social network is not as valued as Instagram or Facebook regarding fashion. The reality is that it has more than 350 million active users per month. Pinterest is an open channel for all fashion brands since users, especially women, seek inspiration to create their best outfits. This generates considerable traffic to the brand’s website.


Of course, it is important to clarify that, unlike the other fashion social networks already mentioned, Pinterest does not sell products directly. However, many users have used the platform to make a purchase.


In short, the platform is also a good alternative for the fashion industry. Because it allows it to reach a large audience while maintaining characteristics different from those of the competition.



  • 21buttoms, Social media influencing the fashion industry.


BluCactus - Generate revenue by sharing users' outfits - CatwalkIt is considered the first fashion social network.


In it, fashion brands can generate revenue by sharing users’ outfits. Also, users can share their daily looks while mentioning the brands of clothing or accessories they are using.


This becomes a great advantage since the products, instead of being shown directly by the brand, are the users themselves who generate their content, providing more credibility to the brands that belong to the fashion industry.


Consequently, users become sellers of the brand because they allow the direct sale of products through their publications.



What is your favorite social media platform to publicize your fashion brand?


BluCactus - Ken SchrenkThese are the social networks that influence fashion. If you have a fashion brand, you must follow the strategies of the big fashion brands since some professionals seek success for their business behind them.


Similarly, to give visibility to your fashion brand on social networks, at BluCactus, we can help you.


We tell you which platform is the most convenient for your brand, and we create the marketing strategy you want. Contact us immediately and leave your company’s future in the specialists’ hands.


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