What Social Media Strategies Will Sell your Skincare Brand

Vazol - What Social Media Strategies Will Sell your Skincare Brand - Happy woman with skincare routine

What Social Media Strategies Will Sell your Skincare Brand. Skincare lines are becoming increasingly popular as makeup and beauty no longer hold the spotlight alone. As an established beauty guru such as yourself, you only want the very best for your skincare brand. While so many cosmetic businesses compete for the spotlight, you know yours is worth the hype, and it deserves the attention! You might just be stuck on how to really get it out there. As your skincare brand takes off, you want to see immediate #nofilter success, and we want to see you get there! You don’t have to keep relying on the one in the mirror for assistance. Let us give your business the boost you’ve been wanting. 


Having Trouble Finding Content? Your Followers Have a Few Ideas


Vazol - What Social Media Strategies Will Sell your Skincare Brand - Happy woman with skincare routineYour brand’s social media content can be one of your most influential money-making assets. Content has the power to maximise your business’s present and future success, which is why it is extremely vital that you creatively and effectively curate it. As your brand lies within an insanely prominent industry, it’s easy to get stuck or overthink your next social media move, but less really is more, and we’ll tell you why! Looking for a Clean and Refreshing Take on Digital Marketing? Subscribe to our Newsletter!


You may not realise it, but your next great move is correct before you. In fact, it’s already your biggest fan! Your next marketing strategy should encompass user-generated content. Your loyal followers are already head-over-heels obsessed with you, and they’ll be proud to show it. Letting them choose your next posts increases engagement with your target audience and prime real estate for product promotion. 


While customers love seeing what’s in the spotlight, they also love being in the spotlight! An attractive social media campaign encourages follower participation, and if it results in content you can use, it becomes profitable participation. You don’t need any over-the-top, extensive and pricey ads. A simple repost displaying a customer’s glowing product review will be sure to sell your brand. It showcases genuine care for your audience while simultaneously convincing them to care for you. See, we told you less is more. 


What Social Media Platform is Best for Beauty Products? Skincare Brand.


Vazol - What Social Media Strategies Will Sell your Skincare Brand - Happy woman with skincare routineThere’s technically no correct answer here, as cosmetic brands and the beauty and skincare audience use many social media platforms.


People’s opinions vary, and therefore, their choice of media varies. However, the stats do not lie.


Instagram is the most popular platform for the owner and the consumer sharing your industry. While it may not always be someone’s endless choice, it is often where they look first. 


Instagram hosts account for many major brands within your industry, small and local businesses, and even new ones. It’s also where many influencers like to try and advertise their favourite products.


While Instagram is a top contender, remember that the more social media presence you have, the wider an audience you will reach! 


We Can’t Wait Any Longer! It’s Time For You To Show and Tell, Skincare Brand.


Vazol - What Social Media Strategies Will Sell your Skincare Brand - Happy woman with skincare routineWhile user-generated content is a fool-proof plan, you cannot rely on it 24/7. It’s time for you to whip out what the skincare-savvy people are asking for. You’ve guessed it.


It’s time for you to show and tell! Now the days of presenting your favourite things in front of your friends and classmates have been long gone, but the initial foundation of showing and telling lives on and should be your next social media strategy. 


Beauty and Skincare businesses must cater to the needs of their ideal and current audience. Many people no longer enjoy reading about a product before buying it. They’d much rather see it in action. Brands that create and share video tutorials not only educate the customer but they also encourage the customer to try it for themselves.


How-To stories and infographics that explain a process, item, or result, can also provoke the same reaction. With the cosmetic industry constantly evolving, it’s hard to expect your audience to keep up with the latest trends, tools, and products. That’s why show-and-tell content is never outdated and always compelling. Another route you can take with this strategy is showcasing before-and-after photos. This can also fall within the user-generated content we previously discussed. 


However, whether it’s from your audience or from your brand directly, it’s always a fan favourite. People love seeing the successful results of a skincare product they were first hesitant or willing to buy. Displaying a prominently enhanced and shining comparison can sell your skincare brand very well. 


How Do I Promote My Beauty Business on Instagram? 


Vazol - creating and launching new products - Happy womanInstagram is prime real estate for business promotion. Any activity on your brand’s Instagram account can promote your company. You can post product releases, demos, how-to’s, and content showcasing the team and values behind the name.


Participating in monthly and yearly trends within the cosmetic industry can also boost traffic to your business’s profile. Utilising hashtags, hosting giveaways, and partnering with other companies can spark interest in your skincare brand.


Instagram also offers businesses the option to participate in paid advertisements, which, for a cost, can increase customer engagement and the number of views your profile gets. 



Vazol - creating and launching new products - Happy womanSharing Clean Ingredients = Appreciated Transparency 


We live in an age in which people are constantly concerned with what they put in and on their bodies. The cosmetic industry is no longer just about what looks and feels the best or what is the most trendy and unique.


Skincare customers need to be reassured that the products they use are of the best quality, specifically within the components that compile the product.


Promoting your company’s usage of clean ingredients portrays an honest, transparent, and caring persona. It highlights the values behind your brand and speaks to those who value a pure and simple skincare routine. 


Promoting natural, non-toxic ingredients is as simple as any one of the other strategies we’ve already discussed. Customers want to hear all about your products from the business directly, and social media is the perfect platform for educating your audience. Your skincare brand’s online presence should consistently reiterate good health and positive vibes. 


What Skincare Products Are Most in Demand?


Vazol - creating and launching new products - Happy womanOver the last year, simple face moisturisers and lotions have been bought more frequently than most other products.


Skincare has come a long way over just this past decade, and while many cosmetic brands have been creating and launching new products and innovative solutions, the classic skincare staples continue to top them.


With goals of ultimate hydration and silky smooth skin, it’s no wonder these items are consistently needed.


We can argue that what’s in demand largely depends on what’s trending for that year. However, trends briskly come and go. It’s the foundations of a skincare routine that stays. 



Interested in More Ways to Sell Your Skincare Brand? 


BluCactus - Ken SchrenkBeing a business owner can be stressful! You’re consistently being pulled in one too many directions, and you need help to keep up with it.


How can you blend your brand’s spotless development with a supreme marketing strategy?


Hmm, we have a few ideas! Let us take your worries into our own hands. We’ll give your brand a glossy and seamless finish that will outshine any other! 


Unsure of whether or not we harmonize with your brand’s colour palette? 


Take advantage of a free consultation!

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