How to design a fashion lookbook? We have talked about fashion lookbooks in past blogs. In those, we focused on its importance and why they’re so important in the textile industry. Many new entrepreneurs or designers don’t take the time to create material to present their collections in a clear, formal, and simple way to their clients. As a result, if you do this, your clients may feel uncomfortable buying your pieces. After all, they don’t know how they will look on their body.
We continue to discover the marketing strategies of fashion brands. In this opportunity, we will talk about Moschino, an Italian fashion house that manufactures fashion clothes for women, men, and children. And also fragrances, decorative items, cosmetics, and jewellery. Moschino and his brand became famous for their innovative and colourful designs, their critiques of the fashion industry, and their social awareness campaigns in the 1990s. But, what is Moschino’s marketing strategy? Maybe it’s centred on eccentricity? Stay on BluCactus to know more about it. Let’s get started!Read more
Fashion lovers know that the Supreme model works so well that the brand has made its logo a hallmark. It has sold us the idea that it is clothing made for a small target population, and in streetwear fashion, these messages go deep. So much so that the brand has created absurd products that have been sold for very high prices, like a brick, a nail clipper, or a dog bowl. Yet, what is Supreme’s marketing strategy? Stay at BluCactus to find out. Here we go!Read more
Reasons To Animate Your Fashion Content. The fashion industry is alive and thriving. The 2023 Paris Fashion Week show brimmed with dynamic models that used their movements to tell the stories of some of the most brilliant designs. For example, Dominique Jackson dominated the runway at the Mugler Haute Couture show and left an imprint on social media.Read more
Today at BluCactus, we will talk about the marketing strategy of a fashion brand that has done a great job of building a strong community on several platforms. Lululemon is an athletic clothing brand. It is also a Canadian technical athletics company for running, yoga, workout apparel, and accessories. But, what is Lululemon’s marketing strategy? Stay with us to learn more about this brand that makes a difference among many other brands in the same category. Are you ready? Let’s see!Read more
So far, here at BluCactus, we have reviewed the marketing strategy of major fashion brands. However, until now, we had not considered the marketing of sustainable fashion brands. How does the marketing strategy of sustainable fashion brands work? If you’re asking yourself that question, we’ve already told you that you should stay with us. The reason? Today we will tell you how the marketing strategies of these brands are applied, which are gaining more visibility and importance every day. Are you ready? Let’s see!Read more
5 fashion brands with a youth target audience. Like any fashion lover, young people interested in dressing well focus their attention on brands that offer clothing and accessories that suit their style. For this reason, they are an important target for many brands. There are even fashion brands whose target focuses solely and exclusively on a youth audience. Among young people, one of the keys is to wear wide clothes and to bet on garments in neutral colours such as white, black, and grey. If you are part of them and are interested in fashion brands that offer clothing for young people, today at BluCactus, we are talking about 5 fashion brands with a youth target audience. Are you ready? Let’s see!Read more
What is Mango’s Marketing Strategy in the UK? Mango’s Marketing Strategy aims at a precise marketing blend that has produced positive results. Moreover, its enterprise strategies centered on culture, price focus, and luxury become responsible for the franchise’s success.Read more
What is Massimo Dutti’s Marketing Strategy in the UK? Massimo Dutti’s Marketing Strategy has strived at a meticulous mix approach that has obtained firm outcomes. Furthermore, its company strategies centered on luxury, price focus, and lifestyle become responsible for the brand’s prosperity.Read more
What is Pull&Bear’s Marketing Strategy? Pull&Bear’s Marketing Strategy has aimed at a precise mix of passages that have earned favorable results. With this said, its company strategies centered on culture, price focus, and individual representation become responsible for the brand’s commercial success.Read more
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