What is Revlon’s marketing strategy in the UK? Revlon has become one of the best cosmetic companies. It always surprises us with new beauty products and other actions that have kept the brand in a good position. However, its positioning is not only due to its many products but also to its marketing strategy.
Why is the online store “Shein” accused of plagiarism? Shein is a fast fashion and e-commerce platform. However, for some time now, it has been facing lawsuits for plagiarism. In fact, The Wall Street Journal has investigated. And they saw that this Chinese giant already has more than 50 lawsuits for copyright infringement.Read more
What is Mary Kay’s marketing strategy for the Uk? Mary Kay is a private American company dedicated to selling cosmetics and was founded in 1963 by Mary Kay Ash. Today, in addition to being known in the UK, this brand has a strong presence in Europe and Latin America. Its success is largely due to its good marketing strategy.Read more
What is Clinique’s marketing strategy? Clinique was founded in New York City in 1968 by Evelyn Lauder. They are the pioneer company in developing dermatologist-tested skin care products. Its mission has always been evident, and it is to offer safe formulas to its clients so that, through simple routines, they see satisfactory results. Therefore, their products are paraben-free and fragrance-free.Read more
Shein: Get to know the dark side of this online clothing store. During the confinement as a result of Covid-19, many people changed their clothing consumption habits. In other words, instead of going to a physical store, there are now many online stores that offer a variety of clothing and accessories, as is the case with Shein. However, this is an eCommerce store that has been mired in a lot of controversies. That is why in this post, we will talk about the dark side of Shein.Read more
What is Lancôme’s marketing strategy? Lancôme is known as a cosmetics brand and is owned by L’Oreal. Armand Petitjean was the founder of this brand in 1935, and the main objective was to expand luxury in the world. Likewise, it is a brand that, for many years, has managed to highlight the beauty of women.Read more
What is Estée Lauder’s marketing strategy? Today, all brands are guided by a marketing strategy to achieve their goals and reach their potential customers. This is also the case for Estée Lauder, an American multinational cosmetics company. Founded by Estée Lauder in 1906 in Manhattan, New York.Read more
What is Puma’s marketing strategy? Puma has become a leading sports brand in the world. It carries out the development of designs and commercializing clothing and footwear. Thanks to its quality, since its foundation in 1948 by Rudolf Dassler, it is one of the companies with the highest performance when it comes to sports style.Read more
What is Cartier’s marketing strategy? Cartier is a luxury brand that manufactures watches and other personalized products. In France, the company was founded in 1847 by Louis-François Cartier, in a Parisian neighborhood called Montparnasse.Read more
What is Yves Saint Laurent’s marketing strategy? Yves Saint Laurent, or YSL as it is also known around the world, is a fashion house whose founder is Yves Saint Laurent and his friend Pierre Berge. Since 1961, the day of its foundation, this brand has given much to talk about. And at the moment, it remains at the top of the fashion market, thanks to its marketing strategy.Read more
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