
We continue to discover the marketing strategies of fashion brands. In this opportunity, we will talk about Moschino, an Italian fashion house that manufactures fashion clothes for women, men, and children. And also fragrances, decorative items, cosmetics, and jewellery. Moschino and his brand became famous for their innovative and colourful designs, their critiques of the fashion industry, and their social awareness campaigns in the 1990s. But, what is Moschino’s marketing strategy? Maybe it’s centred on eccentricity? Stay on BluCactus to know more about it. Let’s get started!