Tag Archive for: Google Ads

Clinics and outpatient clinics: How to attract patients with a Google ads campaign. Clinics and outpatient clinics need a continuous flow of patients to sustain their turnover. They also need to attract private clients who do not come from an insurance company. Therefore, the challenge is to obtain new clients on a daily basis, based on the services available. 

 

But how do we achieve this goal? For clinics and outpatient clinics, Google Ads is often the best digital marketing tool when it comes to reaching new patients. In fact, it is so powerful that they will make the contact to schedule an appointment.

 

How to position yourself with Google Ads to attract patients?

 

Google Ads offers many benefits, as it is an excellent tool for attracting customers. It provides flexibility so the user can find the service or treatment he is looking for. You can create campaigns targeted to a specific group of people. 

 

So, if a clinic wants to increase patients, it is important to have visibility. Suppose your competitors have generated valuable content and used search engine optimization (SEO) strategies.

 

Chances are that they are ranked in the top results of Google, taking potential customers when they do their search. But don’t worry; you can use Google Ads advertising to get visibility in the first results. This way, it will be easier to get new patients who are looking for specific treatments. 

 

What does Google Ads do to help you attract patients?

 

Every month, there are a large number of searches related to medical treatments. So, it is demonstrated that Google Ads is very effective in attracting patients who, for example, are looking for trauma services, dentistry, etc. But what does Google Ads do through its campaigns to provide further visibility? We will explain:

 

Attract patients from your local area: get new patients who are searching locally. It is of great importance for health centers to use Google Ads. Of course, Google can expand your geographic reach. But, appearing in local search results is what can help you drive traffic to your clinic. 

 

Offer specific treatments according to each patient’s need: through this type of campaign, you can offer your treatments. Once the patient searches for specific services. It could be a dermatological treatment, a trauma examination, or emergency medical care. The truth is that this tool provides a more qualitative segmentation. Because it allows the creation of different groups of specific ads, depending on the services you want to offer. 

 

Control the flow of new patients: Google Ads can also do this. When your campaign starts to attract patients regularly, it can be activated or paused depending on the needs of your agenda. Therefore, this is one of the most versatile and fast marketing tools when you want to speed up or slow down patient acquisition.

 

What are the benefits of Google Ads to attract patients?

 

There is no denying that Google is the most used search engine worldwide, and adding the new habits of the digital user, there are millions of daily searches on the Internet. In case you didn’t know, many of these searches are related to health issues. Whether it is the search for a clinic, outpatient clinic, or specialist. Therefore, Google Ads becomes an excellent opportunity to attract new patients.

 

These are the benefits of a health campaign on Google Ads: 

 

Understanding the correct search terms: when we talk about search terms in Google Ads, we are referring to the words that a person uses in the search engine to find your clinic or outpatient clinic. Until a few years ago, this information was available for free. Today, data like this will only be available through an active medical campaign on Google Ads.

 

Any health professional needs access to data like this to create ads corresponding to the medical service or treatment demanded. 

 

Knowing the user who needs you: this is usually one of the most important goals in the medical area. It gives you more clarity on what you need to do to connect with the right users. In this way, you will provide adequate information so that they decide to visit your office.

 

Google Ads yields statistical data, as well as demographic data, phrase lists, and other references of users who see your ads and want to communicate with you. Nowadays, when it comes to medical care, price transparency, online access to specialists, and personalized and friendly care are important to users. 

 

Attract more patients to the clinic: When it comes to attracting patients to a clinic, Google Ads is the key. Being able to show ads to the right people is important to achieve this. However, daily search is on a large scale, as many users search for information on medical services. Therefore, it is an excellent opportunity for any clinic, outpatient clinic, or specialist.

 

How to launch an advertising campaign on Google Ads to attract patients?

 

Google Ads is a very efficient tool to attract patients to clinics and outpatient clinics. However, there is a learning curve to which you must dedicate time if you want to create a campaign with acceptable results. Likewise, to use Google Ads, free and paid courses are available where you will learn the basics of any advertising campaign. 

 

It is essential to add that if you plan to create a Google Ads campaign, you should prepare yourself and get advice to avoid regrets later. A more structured campaign makes you run several risks. Since you can waste money, provide users with unhelpful information, and even your advertising account could be canceled for violating Google’s policies. 

 

For reasons like these, many clinics and clinics prefer to leave the creation of their Google Ads campaign in the hands of digital marketing experts. It is the best alternative to attract patients to the practice, get a better return on investment in Google Ads, and make necessary improvements for better results.

 

Are you interested in a Google Ads campaign to attract patients to clinics and outpatient clinics? 

 

Online advertising is not only effective for the fashion or cosmetics sector. It is also effective for clinics and outpatient clinics that want to increase their patients. If you’ve wondered why other colleagues are doing better than you, they’ve probably already started their Google Ads campaign to gain more visibility. But you don’t have to worry because, at BluCactus, we can help you. We are a digital marketing agency in UK, and our advertising team can take care of creating a Google Ads campaign tailored to the needs of your clinic or outpatient clinic. 

 

Do you want to attract more patients? Contact us right now to define a strategy and implement your Google Ads campaign to achieve this goal. 

 

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Tips for dental clinics to take advantage of ad management on Google ads. If you have a dental practice, you should know the importance of using Google Ads. This ad platform is becoming more relevant in search results pages every day. So the health sector has understood that paid traffic must complement organic SEO traffic.

 

Thus, many dental clinics have achieved their goals through Google Ads. So, we will give you nine great tips for you to take advantage of ad management on this platform. 

 

Continue reading…

 

How to advertise for a dental practice on Google Ads?

 

When it comes to managing ads on Google Ads for a dental clinic, there are common mistakes that many businesses make but that you cannot make. That is why, to optimize Google Ads and attract patients, we recommend you to follow the next tips: 

 

• Focus on the long tails of your dental clinic’s services

 

Being a generalist in Google Ads can be a big disadvantage. For this reason, searches for one or a few words, such as “dentist” or “dental clinic,” have a low conversion rate. Especially in large cities, only large dental clinics can compete in these types of searches. 

 

However, other keywords can help you a lot. Generally, the long-tail ones as they can incorporate more than a single word per query. So, the more volume you have and the more specific they are, the more satisfactory the result will be. 

 

In this way, you are more likely to attract potential clients interested in your dental services. Also, you can make the terms for which you are competing more affordable than keywords searched by all users. In particular, thinking about your niche and buyer intent is important.

 

• Be aggressive with negative keywords 

 

In case you don’t know their meaning, negative keywords refer to those terms for which you don’t want your ad to appear. Here are some negative keywords: 

 

• Provinces, communities, cities: that are outside your target location. 
• Cheap, free: terms that include words like these, as they typically attract low-quality customers. 
• Resources: terms that are associated with courses, guides, etc.  
• Education: terms linked to words such as scholarships, college, and university.
• Studies, careers: terms linked to job listings, jobs, careers, etc. 

 

There are undesirable terms as they have little chance of being a qualified lead. Therefore, if you want to get qualified leads to convert clicks into patients, you cannot waste money on low-converting searches. Negative keywords are applicable for both full campaigns and ad groups.

 

Being aggressive with keyword exclusions is a technique that helps you increase your conversion rate. It reduces the number of unnecessary clicks. This way, more qualified users will visit your website or landing page.

 

• In addition to cities, address zip codes

 

This point is essential, as you must be very specific regarding Google and its locations. That is why Google Ads keywords for dental clinics should target zip codes and not exclusively cities. Also, you can segment by location.

 

Taking advantage of the fact that this platform allows the creation of a radius of action, starting from a specific point. Therefore, a good example would be 1 kilometer around the location of the dental clinic. 

 

Some areas of your city may be more suitable for targeting than others. These could be communities with better economic status or larger populations. For this reason, you should list these areas by zip code.

 

• Focus on bidding on Google Ads for your clinic’s name

 

If you are already ranked in the SERPS with your own brand terms, the work is not over, as you must also advertise for these terms. Why? If you don’t bid, one of your competitors will likely use your company name for their ad group. As a consequence, he will divert your customers to him, and this is what is known as “brand theft.”

 

This means that even if you rank first in Google’s organic search results, one of your competitors will appear above you in the paid advertising section for your own brand.

 

Another point to take into account is that by bidding on your own branded terms, there is the possibility of paying much less than your competitors for a higher quality score. It is an affordable way to protect your brand in Google search results.

 

• Separate your ad groups by dental services in Google Ads

 

A large number of dental clinics have the bad habit of grouping their keywords and ads into a single ad group. Thus, all users will see the same ad regardless of the term they are searching for.

 

This is not a correct practice, as Google Ads gives you the possibility to set up different ad groups. The use of this function is very useful to segment your keywords based on the intention of your audience. This way, you will have a more competent campaign.

 

Google Ads optimization for dental clinics is based on the fact that the ad matches the keyword searched. This increases the likelihood that only the right customers will click. So, to be a pro at separating your ad groups, divide keywords by services to target your ads depending on what people are looking for. 

 

• Take advantage of device bidding adjustments 

 

Nowadays, most users find products or services through tablets or smartphones. This can be a problem or a good thing if we increase the exposure of the highest-performing devices. How? By using the bid-per-device settings, which can be used in both campaigns and ad groups. 

 

You can select “Devices” from the campaigns interface in the “Segment” tab. Once you have the data to identify the best-performing devices, you only need to apply the bid per-device settings. To do this, you must set certain percentages that will range from -90% to +900%.

 

Let’s say you run a campaign that performs well on mobile devices, with a minimum CPC bid, but you want to increase the number of customers who see your ad on mobile. You can make a 10% increase to improve searches on mobile devices.

 

Now, if you are not interested in showing your ads on mobile devices, you can set the bid adjustment to reduce the campaign exposure to the minimum percentage. 

 

• Take advantage of Google Ads Ad Extensions 

 

The worst thing you can do in Google Ads is to pay for ads that do not stand out and never stop being invisible. The salvation is the ad extensions provided by Google. Because they are free and very useful tools that allow you to improve your ads. Likewise, you will have greater visibility and ease for potential customers. 

 

Using Google extensions increases the click-through rate, as they give more visibility to your ads. They also help to improve your presence on the results pages, providing relevant information: your location, reviews, phone number, etc.

 

Google ad extensions include:

 

Calls to action: These work to promote specific offers or other features.

Call extensions (“click-to-call” extensions): used to add phone numbers for calls from mobile devices.

Location extensions: used to display your office address on all ads. 

Sitelinks: ideal for adding more links to your ads.

 

 

• Create local search ads in Google Ads for your dental practice

 

If your dental practice is dedicated to serving local patients, you can create local search ads linked to your Google My Business account. You can show your address and reviews in local search results. This way, you will increase your customers’ clicks effectively.

 

Similarly, for local search ads linked to Google My Business, location extensions should be configured to show the location of your dental practice. You will also have the advantage of potential customers getting more information about your business, including photos and opening hours.

 

• Conduct campaign experiments 

 

In order for a campaign of your dental practice to be successful in Google Ads, experimentation plays a key role. On the one hand, there are the A/B tests for landing pages, and on the other hand, Google also provides great help with its “campaign experiments” function, which is integrated into Google Ads.

 

Campaign experiments allow you to check whether campaigns have good performance, and for this, you can test with elements such as:

 

• Ad copy
• Keywords
• Ad rotation
• Ad extensions
• Bidding strategies

 

There are some exceptions for campaign experiments, such as shared budget campaigns and certain automated strategies like target outranking quota and search page location.

 

Based on what you want to test in your campaign experiments, it is advisable to leave them running for a set amount of time, it could be several weeks or a month. The important thing is that such an action is specified to set a budget and configure the experiment.

 

Do you want to be successful with a Google Ads ad for your dental practice?

 

Undoubtedly, Google Ads is an effective and profitable tool for your dental clinic. If you are thinking about future campaigns to get qualified customers, at BluCactus, we can help you. We are a digital marketing agency in Mexico, and we know how to benefit your business to have greater visibility in Google search results.

 

Contact us now, and we will provide you with the professional advice you need.

 

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How do Google ads work for plastic surgeons? Every year, millions of people around the world undergo plastic surgery. That is why the competition among plastic surgery clinics to get clients is increasing. The good news is that there are tools you can use to increase the visibility of this business model and reach new patients. 

 

For example, Google Ads is an excellent option for plastic surgery clinics to advertise Pay Per Click (PPC). How to do it? In this article, we will explain. 

 

Continue reading…

 

Why is Google Ads important for plastic surgeons?

 

Google Ads works with good performance for plastic surgeons. When publishing ads, this platform allows you to add keywords or phrases that trigger your ads. The more personalized the ads are, the better the chances of appearing on the organic results on Google search pages. Also, you can publish your plastic surgery clinic on many websites in the Google Display Network.

 

Another benefit you should know is that in Google Ads for plastic surgeons, you pay only when people click on your ads. That is, if no one has clicked on some of your ads, you should not make any payment. It is unnecessary to wait for results because, through PPC advertising, your ads can generate traffic to your website. But it is not just any traffic, but a well-qualified one as soon as the ad is spread. 

 

For a considerable increase in your plastic surgery clinic’s website, there is no better option than PPC advertising.

 

How to improve PPC or Google Ads for plastic surgeons?

 

If you are a plastic surgeon, there are many Google Ads tips that we will mention below that can help you in your campaigns and reach potential clients: 

 

Identify PPC keywords

 

This research tool works to reach potential customers. Therefore, you must understand what are those keywords users enter when searching for a service related to plastic surgery.

 

Subsequently, these keywords or terms should be divided into groups focused on your services. 

 

In this way, create a group with keywords that target people looking for a breast augmentation surgery service. And another group that is focused on buttock lift or liposuction.

 

Doing this process will help you create relevant PPC ads in Google Ads to increase your click-through rates.

 

Target your local traffic 

 

This action is more important than you can imagine. As a plastic surgeon, you expect your ads to appear when users search for cosmetic surgery clinics in your area.

 

Therefore, local targeting will help you not to throw away the money you’ve budgeted for advertising.

 

You don’t want to waste your budget if, for example, someone clicks on your cosmetic surgery clinic and is not located in the same city. 

 

This will not happen if you target your local audience, as you can reach your potential customers without paying extra for your ads.

 

Create attractive landing pages

 

To have attractive landing pages, it is important to customize them for each Pay Per Click ad. Why? Because these pages will be targeted to those users who click on one of your specific ads. Therefore, your ads and landing pages should be targeted to the same topic or service. Let’s say your ad is about tummy tucks. Then, your landing page should contain prominent information about this service and which plastic surgeon will perform the procedure. 

 

Calls to action (CTA) cannot be missing in your landing pages either, and they should be added with a sense of coherence. Their function is to encourage potential patients to take the next step: to contact you for more information and to schedule an appointment.

 

How to optimize Google Ads for plastic surgeons who want to generate phone calls?

 

Your Google Ads ads work to generate phone calls. The best part is that the platform charges you the same amount of money for a click on your landing page as it does for a phone call. 

 

Now, to maximize leads through inbound calls, you must include your phone number in each of your ads.

 

Also, you can set up the ads to only be shown when you are in consultation.

 

This way, a real person will answer all incoming calls to convert future clients into patients.

 

What are Google Ads ad extensions for plastic surgeons?

 

Standard Pay Per Click (PPC) advertising on Google Ads has a limited amount of space. However, you have the opportunity to purchase ad extensions, which allow you to provide detailed information about your plastic surgery clinic.

 

What extensions can work for you? Google Ads has link extensions that allow you to display links on different service pages instead of using a landing page.

 

Also, it has local extensions that display your phone number, clinic address, business hours, and other relevant information. Both of these extensions can help you maximize the reach of your PPC ads to attract a larger number of patients.

 

How to analyze the results of cosmetic surgeon advertisements?

 

This is a step that cannot go unnoticed. It is essential that you analyze and evaluate your PPC campaigns in Google Ads.

 

To do so, you can use tools such as Google Analytics, which will help you discover valuable information about your advertising campaigns.

 

This way, you will know if your PPC strategy should be improved in the short or long term. 

 

This information will also help you to add new ad texts, keywords, or titles that generate a lot of clicks and conversions.

 

Do you want to promote yourself as a cosmetic surgeon on Google Ads?

 

Google Ads for plastic surgeons offers a good performance through campaigns and Pay Per Click advertising. If you are interested in promoting your services through this platform, BluCactus can help you. We are a digital marketing agency in UK, and our team can take care of creating Google Ads campaigns that fit your business objectives. Also, you can leave the management of your PPC campaigns in our hands so that you get the expected return on investment. 

 

Contact us right now to offer you a personalized service. 

 

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Google ads: How to use this service to sell skin care products? Every business owner wants to reach their ideal audience to increase sales. If you own a skincare business, you can achieve this effectively through Google Ads by establishing an objective, defining a budget, and working based on a segmentation by interests.

 

Here, we explain how to create a strategy to use this tool to promote your products.

 

What are the advantages of Google Ads for selling skincare products?

 

Before promoting your products on Google Ads, you should know that this is a fascinating ad platform. And as a skin care business owner, you can get a lot out of it. This is because your ads can stand out to a sufficiently targeted audience. 

 

Specifically, it’s not about paying to appear a greater number of times. The goal is to invest in a qualified audience related to your business. So, if you have a skin care business, the most important thing is not to show your campaign to 8000 people, regardless of whether they are looking for your products or not. It is preferable that 1000 people see your campaign but that they prefer the use of skin care products.  

 

Google Ads has this premise. Since it allows based on cookies and keywords for advertisers to decide when their ads should be displayed. Likewise, this platform will enable you to select the type of campaign you want to use for your promotional code. Such as display, search network, video, Google Shopping, and universal app campaign.

 

How to promote my skin care business on Google Ads?

 

Advertising your products is vital to connect with your potential customers, boost your brand, and achieve higher online sales.

 

However, in addition to creating a Google Ads campaign to sell skin care products, it is advisable to have an online store.

 

It is necessary to be able to make sales 24 hours a day, seven days a week. Also, to keep track of all the operations related to your business.

 

For example, product descriptions, images, shipping methods, and payment methods. 

 

Now, before using Google Ads to sell skin care, you must take into account the following elements:

 

Target audience: Before creating ads in Google Ads, you must know who your buyer persona or target audience is. To do this, you must know who you want to reach with your products. Consider whether your products are for young or older people or people with oily, dry, or combination skin. Then, identify the demographic and psychographic characteristics of your target group. 

 

Keywords: If you want to find potential customers interested in your skin care products, it is necessary to research relevant keywords. To identify them, you can use search engines such as Google. Also, there are different keyword planner alternatives that you can use to find words related to beauty, facial creams, and skin care. 

 

Account creation: Once you have defined your target audience and researched keywords, it is time to create a free Google Ads account. In case you don’t have one yet. Google provides a guided setup with the necessary details to include data and set up a campaign.

 

Creation of advertising campaigns: The information you have previously obtained is used to create different advertising campaigns for your skin care products. It will help you to target specific groups, depending on the type of products you have for sale. 

 

Design effective advertisements: The visual design of the ad cannot go unnoticed, as it must attract the attention of the target customer from the very beginning. On the other hand, the ad must contain remarkable information about the product you offer and a clear call to action for the user. 

 

Monitoring results: This last point is more important than you can imagine. Why? By monitoring the results of your Google Ads campaigns, you will be able to verify which ads are working correctly and which are not. This way, you can adjust your advertising strategy for its proper operation over time.

 

What to put in Google Ads titles for selling skin care products?

 

How to use Google Ads to sell skin care products? Did you know that titles are the first thing users see? So, the ad should be the most eye-catching part to reflect what the potential customer wants. If you don’t have good ideas to create impactful titles, you can take advantage of the following examples, depending on the skin care products you have for sale:

 

Call by the name of your audience:

 

• Facial creams for use in your 20s and older.
• Facial moisturizers for women.

 

Be provocative:

 

• Tired of having oil on your face?
• Hate seeing your face with acne?

 

Target the problem: 

 

• Need a spot cream for spots on your face?
• Trouble with fine lines on your face? 

 

Make a promise:

 

• Achieve a flawless face in one week.
• Put an end to skin sensitivity.

 

Awaken your curiosity:

• The secret to beauty
• Are you a skin care lover? 

 

Provide information:

 

• How to choose the ideal makeup remover.
• How to achieve better skin care.

 

How to make a good Google Ads campaign for selling skincare products?

 

Google Ads is an effective option for promoting face creams, body creams, and other skincare products. With the tips we have given you, you will know how to create ads to reach your target audience. And thus increase sales through your online business.

 

If you don’t have time to dedicate to monitoring a skin care Google Ads campaign, BluCactus can help you. We are a digital marketing agency in UK, and our team can take care of creating well-executed campaigns and ads for your business. We accompany you from the beginning of your strategy to its follow-up to achieve successful sales. Contact us right now to work as a team. 

 

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How to make an ad on Google Ads for the sale of sports shoes? Google is our best ally when we want to search for information of any kind. But this is not all, since it offers a variety of products and services, such as Google Ads. This is Google’s ad platform, and it is very useful for the sale of sports shoes.

 

If you are in the athletic footwear market, it is important that you learn how to use Google Ads to boost your business. In this article, we will give you the best tips to make successful ads that generate sales and higher online conversions.

 

How profitable is Google Ads for the sale of sports shoes? 

 

Google Ads allows advertisers to gain visibility on the Internet. That is why, if you have a sport shoes business, thanks to this platform you can generate traffic to your website through keyword ads. You will also have access to advanced targeting options. Everything to increase conversions and sales, since you will be able to reach people interested in your products.

 

There are many people who often wonder if a sneakers ad on Google Ads is profitable for sale. Certainly, this ad platform allows you to keep control of your advertising budget. For this reason, it is a flexible tool where you as an advertiser can set daily or monthly limits. This depends on the amount of money available to spend on your campaigns.

 

Therefore, Google Ads is profitable not only for a sports shoe business, but also for companies in other sectors and of any size. Advertisers pay only when a user clicks on their ad, so there will be no money lost. In addition, as an entrepreneur you have the opportunity to target your ads to specific demographics, such as age, gender, interests, and location.

 

How to use Google Ads correctly for the sale of sports shoes? 

 

When using a platform such as Google Ads for the sale of sports shoes, paying for ads is not enough. To achieve success, it is important to create a good advertising idea, applying strategies that help achieve site conversion:

 

Establish concise objectives 

 

Before you start creating ads, you should set your goals clearly. What do you want to achieve with advertising for your sneakers? It could be to increase traffic to the website, promote new sneaker models, or increase conversions.

 

Research keywords 

 

If you have made the decision to create a Google Ads campaign, it is important that you research the keywords that people tend to use when searching for sports shoes online. For example, these are some of the most commonly used words for this type of search: tennis shoes, gym shoes, sports shoes for sale, buy tennis shoes online, etc. There are other related terms that can help you, depending on the type or brand of sports shoes you have for sale.

 

Create effective ads 

 

After you have your advertising goals and keyword ideas clear, it’s time to start creating informative and eye-catching sneaker ads. Be creative, adding impactful titles and detailed descriptions of each of your products.

 

In the description, you could point out various features. Such as whether the sneakers are made of leather, leather or canvas, whether the soles have grip and flexibility, or whether they are water-resistant.

 

Select the correct format 

 

There are many ways to impact your potential customers through Google Ads. This platform handles many formats to make effective ads: mobile app ads, YouTube ads, text-only ads and display and graphic-based ads.

 

Segment your audience appropriately 

 

Your target audience must be properly segmented. So that you know their demographic interests such as age and gender, or geographic interests such as country, region, or city.

 

However, it is good to know if they are athletes and what sport they specifically play. By managing this information, your ads can be seen by the right people interested in buying sports shoes.

 

Monitors for better adjustment of results

 

Monitoring your results is more important than you can imagine. This way you can know which ads have performed better and which ones need to be improved. Also, it lets you know if you should make an adjustment in both your budget and target audience segmentation, if the results are still not what you expected.

 

Create a branding campaign 

 

As a footwear entrepreneur, you must promote the brands you offer, this includes both your brand and those of other manufacturers. Many companies are in search of new suppliers and make use of brands in their search.

 

Get inspiration from the competition 

 

There is a lot of competition in the athletic footwear market. So it’s not a bad idea to do a review of companies that use the same keywords. Also, you can look at their ads on Google Ads. And above all, pay attention to the way they talk about their potential customers, what are their differentiating sales arguments and how they present the different footwear models on the web. 

 

Why should I invest in Google Ads for the sale of sports shoes? 

 

Google Ads works to promote sports shoes for sale. However, to ensure its effectiveness, it is important to create an optimized campaign that generates a good flow of leads. As a result, you will get a marketing campaign with a high return on investment. If you are currently using pay-per-click (PPC) to advertise your products, you can’t leave Google Ads out of your strategy.

 

At BluCactus we are digital marketing specialists in UK, and we have a team specialized in creating Google Ads campaigns. Contact us right now to let us take care of promoting your sneakers business through attractive ads that will help you reach your potential customers.

 

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