The History of SEO

The History of SEO | BluCactus UK

The History of SEO. It is known as the history of SEO, the evolutionary study of information consumption on the web over a period that covers the last thirty years. A process where the implementation of different algorithms played an elementary role. This represented an advancement that allowed the search of data in a matter of seconds.

 

These elements comprise the acronym Search Engine Optimization, SEO. Those advancements built the Internet that we enjoy nowadays. This has allowed the massification of innumerable services and web pages that aim at attracting leads and customers no matter where they are in the world.

 

According to multiple pieces of research, the history of SEO is a discipline that experiences an evolutionary rhythm. An element that each year changes drastically. Ever since the creation of the BluCactus Agency, our technical team has been able to work simultaneously with those processes. Our services offer several strategies so that your prospects can become part of such significant growth. In this opportunity, all this remarkable history will be shown to the reader in the form of this text.

 

What are the main stages of the History of SEO? Main technical elements that motivated the emergence of this system.

 

The History of SEO | BluCactus UKSEO has evolved in parallel with the contributions that the algorithms of its last three decades have been able to provide it. That is how we initially came across classic or rudimentary SEO from the 1990s. Subsequent decades were influenced by the presence of technology and the professionalization of content creation. Under these parameters, experts divide the History of SEO into three stages or phases. Studying this field of knowledge eases the current and future understanding of these systems.

 

The emergence of the first web pages was significant for Internet development. The massification of them led to the need for search classification systems. Initially, the system Excite in 1993 was the first proposal of this kind. An initiative followed by Yahoo in 1994, an and Altavista and Google in 1995 and 1997 this stage of the History of SEO, three parameters were implemented to promote the positioning of a website on the Internet. The number of visits was the most critical factor. Repetitive keyword backlinks complemented these parameters.

 

 

Relationship between SEO and Sales Marketing: The unexpected effect of the arrival of the 2000s.

 

The History of SEO | BluCactus UKA reformulation of the user concept influenced this stage of SEO history. The user, formerly an information consumer, becomes a consumer of products and services. This factor triggered fierce commercial competition among emerging companies at the beginning of the new millennium. The application of marketing techniques shaped the current SEO.

 

Besides, this decade represented the rise of Google as the world’s search engine leader. Initially, the system began to gain notoriety thanks to the launch of Google Toolbar, a tool for measuring PageRank.

 

Also, the launch of Google AdWords in 2002 allowed search engines to develop the concept of keyword density. The arrival of the 2000s represented a change of approach from Programming to Marketing for SEO. It differed significantly from the 1990s as a result of its inevitable commercialization.

 

Among other significant contributions that also marked the history of SEO is the introduction of Blogger in 2003. The introduction of XML Sitemaps in the market also favored content management and indexing.

 

The History of SEO and the trigger factors of its professionalization: Know the origins of the leading Internet penalties.

 

The History of SEO | BluCactus UKThe third and last stage of the History of SEO starts with the arrival of the year 2010. At that moment, Google reinforced its position as the main search engine globally.

 

Given the high online competition, the companies develop their work systems leading to the third phase: professionalization. The information to be indexed through SEO positioning is built by a professional staff responsible for content optimization. There are, besides, two key facts that encourage the control of fraudulent websites.

 

First of them was the invention of Panda. After its launch, a 12% reduction in the amount of existing false content on the Internet was observed. Panda represented a new way to face over-optimization. A year later, Penguin allowed control over websites with low-quality links. In these conditions, a very important number of job positions started to rise, mainly in content creation. Back then, each effort was motivated by improving each of the SEO manipulation techniques. Below, we provide a detailed examination of these phenomena.

 

  • Keyword Stuffing Penalties, The History of SEO.

 

This point in the history of SEO marked a radical turn in its evolution. Keyword Stuffing, previously one of the main web positioning techniques, became an illegal strategy.

 

For Google, this represented a greater control over the quality of the information. Hence, the concept of keyword density emerges to limit this process. This had its origins in the launching of Google Panda in 2001.

 

Previously, the market opened job vacancies to promote it. In addition to over-optimization, the algorithm also penalized sparse or duplicate content.

 

 

The History of SEO | BluCactus UK

  • The emergence of Backlink Traffic Penalties, The History of SEO.

 

The year 2012 represented the end of the era of Black Hat SEO, better known as backlink traffic. For more than ten years, companies have trained copywriters to spread backlinks. This was classified as a punishable act under the implementation of the Google Penguin algorithm. The idea of the leading search engine company was to drive fair web traffic based on information quality. After implementing this kind of structural reform, the History of SEO was never the same.

 

  • The boom of Content Plagiarism, The History of SEO.

 

People used to avoid penalties over content plagiarism by following different methods. The most common of them was quoting the respective source. Another technique involved copying the content entirely, maintaining the original author’s identification. A third variant was of that strategy implied translating the content into other languages. The effectiveness of these strategies lies in making it possible for the copied source to exceed the original author’s traffic. During the last decade of the History of SEO, these were the most important contributions that Panda would make.

 

What were the other formulas that Google used to beat this kind of problem?

 

Along with developing different algorithms, Google indirectly forced the modern businessman to adapt to its emerging policies. One of them was implementing the slogan “Don’t Be Evil”. This system was used temporarily yet led to significant results within SEO history. Another relevant strategy was the development of the Moz algorithm. This allowed giving search queries a more personal touch. The system involved aspects such as search history and different business hours.

 

The participation of the Venice Algorithm: All the advantages through which this system allowed Google never to be the same.

 

The History of SEO | BluCactus UKLaunched in 2012, the Venice algorithm represented a before and after within SEO history.

 

This resulted from its impact on the local search system. Before this, a company’s search in the SERPs always yielded results at an international level. After knowing the local IP address, this new search system yielded results that were geographically close to the user. Hence, services found by the user would be mainly based in his city. The inclusion of Google Maps within this process also favored web positioning.

 

During the years following this stage of the history of SEO, other important algorithms complemented those elements. The most important of them was Google Possum in 2016.

 

Equally remarkable was the Hummingbird algorithm, which affected 90% of global searches thanks to semantic interpretation. Another fundamental change on the web was the HTTP to HTTPS migration. In this way, the SSL certificate allowed greater security of the users’ data. In 2019, the Neural Matching algorithm introduced the online concept of neural sensitivity.

 

Main characteristics that define the current SEO: How does information search work in the modern world?

 

The History of SEO | BluCactus UKCurrent SEO leverages numerous strategies that have limited the users’ level of privacy. This process involves three essential factors. The first of them is the compilation of search histories. Subsequently, the geographic location of the user is also an essential factor. Lastly, due to its importance, Google considers the field of mobile telephony.

 

This last factor is the one that has led to the boom of responsive content. Thanks to all these data collection mechanisms, Google has played an essential role in SEO history. As SEO has become more interactive, search results demonstrate a greater degree of dynamism. Hence, heterogeneous content is more critical than homogeneous.

 

This explains why descriptive websites for local businesses rank higher than any other corporate website. As a user-friendly search engine, Google’s actions prevent the user from being saturated with advertising. This is because, at Google, the user’s intent is essential to show the relevant search results.

 

The inclusion of optimization algorithms for the SEM system: Another significant advancement that changed SEO history for good.

 

SEM, an acronym for Search Engine Marketing, is nowadays Google’s primary revenue source. It is an advertising system that has not been excluded from the modernization trend.

 

Automatic SEM optimization is part of that process. Formerly, manual programming had dominated the pragmatic framework of Google AdWords. Nowadays, SEO specialists have created tools like Übbersuggest, KeywordShitter, and DoubleClickSearch to redefine this concept. The performance of these tools has marked the history of SEO profoundly.

 

These systems have in common an API format connection with numerous search engines. For example, AdWords, Bing Ads, Yahoo, and Google. Its effectiveness lies in the fact of having the ability to offer real-time information about searches. This data varies among elements such as campaign settings, performance metrics, and main keywords, which allows the continuous updating of SEM campaigns.

 

This brings, besides, the advantage of offering a system that is free of human errors and can be quickly updated.

 

Chronology of the History of SEO: (1990- Decade of 2020)

 

The History of SEO | BluCactus UKNext, we’ll present to you the evolution of SEO. We’ll show you how does this industry has changed over time. Let’s start with the birth of the Internet we know nowadays.

 

  • 1990, The History of SEO.

 

The first search engine in the history of SEO was Archie. Students of McGill University in Montreal created this search engine. By using the Archie system, you could find files that were in public FTP servers. FTP stands for File Transfer Protocol.

 

  • 1991

 

Gopher emerges, created by a student at the University of Minnesota. Gopher was a protocol designed to store and distribute files on the Internet. Two new search engines were built to search files on Gopher. These two search engines are Veronica and Jughead. It is worth stressing that the name “Archie” was not a reference to the comic series of the same name. However, Veronica and Jughead were named after the comic book characters.

 

On the other hand, Tim Berners-Lee’s scientists developed and published the first website in SEO history. Berners-Lee made history by creating the HTTP protocol that we still use today to access and store web pages. It is thanks to Berners-Lee that the internet works as it currently does.

 

  • 1993, The History of SEO.

 

The first web robot emerges. Created by Matthew Gray, this first web robot was the World Wide Web Wanderer, also known as Wandex. However, the functionality of the World Wide Web Wanderer was to measure the size of the Internet.

 

Thus, this web robot didn’t work to ease the content search on the Internet.

 

On the other hand, the Excite company develops an indexing platform for websites. Indexing platforms for websites are the predecessor of search engines in SEO history. These platforms work differently from web search engines. They don’t index the whole web but just the websites that voluntarily want to participate.

 

The History of SEO | BluCactus UK

  • 1994

 

Experts developed a private search engine called the World-Wide Web Worm based on the World Wide Web Wanderer and web crawlers. The first web search engine available to the general public emerged in 1994. This search engine was known as Web Crawler. In SEO history, Web Crawler was the first search engine that allowed us to identify a website or web page according to its domain’s identity. Afterwards, this would become a standard feature of any search engine.

 

Yahoo!, Magellan and Infoseek are some of the search engines that were popular during this period of SEO history. People could use them to find web pages of interest to them. Even though Yahoo! is a search service that succeeded over several years, this was not a search engine. What Yahoo! offered to users was a web directory like Excite’s.

 

  • 1995, The History of SEO.

 

The search engine Lycos emerges. This was a project of several students at Carnegie Mellon University. LookSmart also appears, which used to compete with Yahoo!. Both LookSmart and Yahoo! were web directories. Besides, Altavista is launched. Altavista was the first search engine in SEO history that allowed terms in natural language. In other words, it was not exclusively based on keywords.

 

  • 1996

 

The future creators of Google, Larry Page and Sergey Brin, worked on the BackRub system. BackRub was the first algorithm in SEO history that could be used for online searches. Larry Page’s web crawler begins to implement the concept that outbound and inbound links influence positioning.

 

  • 1997, The History of SEO.

 

Companies have started to implement significant changes in the history of SEO. Specifically in the search engines industry. SEO begins to gain traction, but it has not yet become profitable. Excite, a company that until then only had a web directory, buys WebCrawler. In this way, it enters the search engine market.

 

Besides, Ask Jeeves emerges. Ask Jeeves was a search engine with a similar system to Altavista’s. In other words, it was a search engine that could deliver results in response to queries in natural language. Years later, Ask Jeeves would become Ask.com.

 

  • 1998

 

Finally, Google is born, the giant of search engines. Officially, the company entered the market in 1998. Its main product was Google Search. Currently, Google Search is the most used search engine in the entire history of SEO. In 1998, Google Search was still considered BETA. However, it was already considered the best in the market back then.

 

By the end of 1998, Google Search already had an index of approximately 60 million pages. In an article, the website Salon.com noted that Google search results were better than those of the competition.

 

Plus, Salon.com also pointed out that the service was more innovative than other portals such as Yahoo!, Lycos or MSN.com. Until then, investors believed that money was on portal sites. Hence, this radically changed the history of SEO.

 

Another innovation of Google was the implementation of a page ranking strategy. In other words, the order of web pages in search results corresponded to different factors. It is due to this development that starts the process that we know today as SEO.

 

  • 1999, The History of SEO.

 

In 1999, Google’s growth continued, thus changing the history of SEO. This year, more and more people use Google as their primary search engine. It is essential to highlight that the then giant AOL chooses Google as its main search engine. Hence, this implies that all AOL users switched to Google as their main search engine.

 

  • 2000

 

Google decides that its method to generate profits would be ads. The company establishes that such ads must be textual to make it easier for users to interpret them. To not generate discontent, Google orients its efforts towards not causing any interruptions in the navigation of users. The then-new system was Google AdWords, and it showed ads related to search queries.

 

  • 2001, The History of SEO.

 

Google launches its first API within the history of SEO, which turns out to be an essential step for optimization companies and their further evolution. API is the acronym for the Application Programming Interface.

 

What is an Application Programming Interface? In the context of web development, it is a set of programming specifications.

 

A web API like Google’s is, essentially, a system that eases the publishing of new websites. For example, it makes it easier to display information on the monitor. Google’s API enables web developers to analyze data from visits made to your website.

 

 

  • 2003

 

Google Search launches its first massive update. This update was Google Florida. The objective of Google Florida was to tackle spam, an element becoming more common on the Internet.

 

Hence, Google Florida changed the then rising SEO industry for good. In the 1990s, SEO mainly consisted of filling a website with keywords. For that purpose, one brand used many websites. Likewise, these websites also used to include invisible text and hide links. This was a significant event in the history of SEO. Thanks to Google Florida, the then SEO approach changed.

 

On the other hand, Google AdWords changed its way of showing ads. That year Google started showing ads with both text and links. 

 

We currently observe the ones whenever we search for something on this search engine. To expand in the market of Marketing, Google develops AdSense. AdSense is a program that enables ads on a website to be related to its content.

 

  • 2004, The History of SEO.

 

To deliver even more relevant results, Google launches Google Local. This algorithm makes the results of a search query geographically close to the user.

 

This will allow local restaurants to position themselves more effectively on the result pages.

 

Yahoo was still just a web directory until this point in SEO history. Not to be outdone, Yahoo develops and adopts its search algorithm.

 

Though this revitalized Yahoo’s visits, it wasn’t effective in competing against Google.

 

The History of SEO | BluCactus UK

  • 2005

 

A significant advancement in SEO history was the launching of Google Analytics by Google. This service provides webmasters with information about their visits to their websites. Using this info, webmasters can make necessary modifications to make your web page more attractive. In the same way, Google Analytics helps us determine weaknesses in SEO positioning. Furthermore, it is helpful to identify which keywords are the most popular.

 

This year Google launches Google Mobile Search. Google Mobile Search was the mobile version of Google Search. Google Search’s version used larger fonts and other methods to facilitate small-screen search.

 

  • 2006, The History of SEO.

 

Google Trends emerge. An essential element of both SEO and marketing history. Using Google Trends, you can get to know the most searched topics of a particular time. Thus, these tools help you to see the popularity of keywords or a product or service. Google Trends is a valuable tool for SEO and developing marketing strategies.

 

In that same year, various search engine companies announced the development of several formats for XML sitemaps, including Google. XML sitemaps allow webmasters to inform Google with an XML file. This XML file includes all existing pages within a domain. In this way, an XML file eases the work of a web crawler, thus making your website’s positioning update faster.

 

  • 2007

 

Google announces the universal search system launching, which allows users to obtain results related to their search queries. To do so, Google includes the results of all its search services. Therefore, a universal search results page contains results from Google Search, Google News, and Google Images. This initiative represented an innovation in the history of SEO.

 

  • 2008, The History of SEO.

 

Google develops two updates to make its service more user-friendly. The company adds the autocomplete system and suggestions. This means that the search engine will save the most popular search queries.

 

This way gives users a more significant number of options if they lack data about the kind of information they would like to get.

 

Besides, Google launches the search system within a website. This system is handy when searching for information within only one domain. In this manner, websites can implement this service in their interface. Similarly, users can enjoy it by adding specific commands to their search.

 

  • 2009

 

To make Google Search faster, the company implemented several updates. One of them is the launching of the real-time search system. This system performs searches instantly, even if you haven’t finished writing the search terms. Simultaneously, Microsoft gains traction in SEO history by competing against Bing in the search engine market.

 

  • 2010, The History of SEO.

 

Google starts to test the instant search system on mobile devices. The company launches a prototype of the function. However, it doesn’t work as desired. For that reason, eventually, Google eliminates the process of instant search.

 

Google makes SEO history by implementing another method to customize searches in its SERPs listing. In this new modality, Google adds the geolocation search system. With this system, users can search only pages related to a specific geographic region.

 

  • 2011

 

This year, Google makes several improvements in its service, which increased its importance within SEO history. The two most important launches of that year were Google Images and Google Panda. Google Images results improved dramatically.

 

Besides, Google implemented a new search system. This system focused on image search. The user entered an image in the search bar, and Google indicated its origin.

 

For its part, Google Panda was a significant update for SEO. Google Panda was explicitly designed to redefine the page organization system.

 

In other words, the way to determine the hierarchy of websites in search results pages changed. Panda also penalizes websites that plagiarize information.

 

  • 2012, The History of SEO.

 

In 2012, an update to Google Analytics was done. This update shows information graphically. Thus, webmasters can assess the situation of a website in detail. In this way, they will know the elements that really contribute to the user experience and, therefore, to any website’s performance on the Internet.

 

Another significant advancement in SEO history was the implementation of Google Penguin. Google launched Penguin’s algorithm for its search engine to prevent websites from spamming with low-quality links.

 

Now, Google takes into account the relevancy of links. Another important fact for SEO is a change in Google’s policies. In 2012, Google implements a higher degree of penalization for websites that infringe copyrights.

 

  • 2013

 

Google launches the Hummingbird update. Hummingbird aimed at improving the language processing system of the search engine.

 

Hummingbird had a positive influence on the history of SEO. In this manner, people could enter more complex questions into search engines. Hence, this update enabled search engines to answer these questions appropriately.

 

Additionally, Google launches a Google Penguin update, Google Penguin 2.0. Just like the first Penguin, Google launched Penguin 2.0 to tackle low-quality links. Previously, many websites were filled with poor-quality links to improve their positioning. Google’s main objective is to improve the operation of its page ranking system.

 

  • 2014, The History of SEO.

 

Google updates Google Penguin and Google Panda. Google Penguin 3.0 aims at improving the constraints of the previous version. In this manner, it seeks to tackle the problem of links that do not lead to a relevant website. On the other hand, Google Panda 4.0 is an algorithm that helps Google focus on websites’ content. Panda 4.0 aims at ranking web pages with good content. On the contrary, it penalises those that are filled with spam.

 

Google implements some minor changes in its protocols. First, Google Search’s authorship system is eliminated. The authorship system enabled content writers to link all their work to a Google account. Conversely, content marketing strategies use quality internal links to improve the positioning of websites.

 

In 2014 starts, one of the most important changes in SEO history. Google realizes that more and more users have started using Google Search on mobile devices. Due to this situation, Google starts considering the performance of websites on mobile devices to determine their ranking in search results.

 

  • 2015

 

The History of SEO | BluCactus UKThis year, Google Search does a critical update that will influence SEO history. This new initiative, launched as Google Mobile, was based on its version for mobile devices.

 

This focuses on optimizing websites that are not easy to browse on mobile devices. With the help of this tool, the content of websites will increase their visibility in Google’s ranking.

 

Google implements a new algorithm to build an informative hierarchy based on the quality of the content.

 

This algorithm, known as RankBrain, is based on artificial intelligence for the results search. RankBrain helps Google process human language according to the user’s intention.

 

In this way, Google can quickly identify the quality of written content.

 

  • 2016, The History of SEO.

 

This year Google AdWords changes the workings of search listings significantly. Now, the first four search results belong to Google AdWords. Previously, they used to be organic results.

 

That is, In the hierarchical order of results, Google Ads are prioritized over SEO results. The reason is that the first AdWords results can only be seen when the user scrolls the content on most mobile devices.

 

Finally, Google Search gives greater importance to mobile devices. This algorithm prioritizes websites optimized for mobile devices.

 

Another critical update was that of Google Penguin 4.0. In version 4.0, Penguin becomes part of Google’s main algorithm.

 

  • 2017

 

Google Hummingbird was updated, Google’s algorithm to read the natural human language. Currently, Google Hummingbird recognizes if a website is filled with keywords incoherently.

 

That is a website where keywords are repeated simply for SEO purposes, without offering to the reader valuable content.

 

Simultaneously to the new proposal of Hummingbird, Google updates the Penguin algorithm. In its latest version, it penalizes web pages with duplicate content. When Google realized that duplicate content was a strategy to improve a website’s positioning forcedly, the idea of this came out. In SEO history, the necessity of original content creation starts to deepen.

 

  • 2018, The History of SEO.

 

This year Google optimizes its search engine to receive keywords through voice commands. Another change focused on optimizing Google Search on mobile devices since it is more common to use voice commands on mobile devices than on computers.

 

Moreover, Google Search implements some changes to improve the user experience. Since 2018, SEO history was marked by the relevance websites gain when they use SSL certificates since they positively influence browsing safety.

 

Also, since that year, a website’s charging speed acquires a determining role in its positioning in search engines. In this respect, the faster a website charges, the better the user experience.

 

The UX philosophy emerges. A web design philosophy focused on the user’s interface. UX philosophy comprises a set of Google’s guidelines that indicate that websites must be designed for users. Thus, user-friendly websites will be the ones that earn the highest positions.

 

  • 2019

 

The last year of the 2010 decade represents an essential step within SEO history. This is a period where we can see the reinforcement of several trends. The most important qualitative leap in 2019 was the emergence of Google BERT.

 

This optimized computer system revolutionized SEO management. BERT is the acronym for Bidirectional Encoder Representations from Transformers. The programming of this system focuses on human natural language recognition.

 

By 2019, the algorithm is available only in English. Despite that, it is considered highly innovative in terms of SEO.

 

Google BERT substitutes the traditional search format. This gives the system a bidirectional approach regarding the semantic interpretation of search queries.

 

In this way, Google recognizes each word’s context. Undoubtedly, this type of advancement represents an excellent turning point in SEO history. For the first time in several decades, the SERPs ranking considers the user’s natural language expression. Thus, these results exclude websites that show irrelevant content to the user.

 

  • 2020, The History of SEO.

 

In 2020, a significant reformulation of web positioning strategies marked the history of SEO. Experts already establish criteria to predict the disappearance of the current concept of SEO. The implementation of artificial intelligence on Google is the factor that has enabled this change.

 

The new system is identified through the phrase “optimization of the search experience”, where the user’s investment of time in the search engine is defined as an experience. Several factors accurately indicate the impact that these tools’ arrival will cause in the digital world. The BERT algorithm, for example, is based on the development of neural networks for the identification and recognition of language foundations.

 

Very important within the history of SEO is the disappearance of the keyword concept.  The search intent will replace keywords. Google currently prioritizes the informative genre called conversational writing. The reading of the texts by the tracking algorithms now uses the heat mapping system. This tool allows Google to identify the most relevant ideas of a text. Thus, the line that divides voice tools and textual searches will be increasingly thinner.

 

The arrival of May 2020 Core Update: Google’s strategy to adapt its algorithm to the informational behavior in the world.

 

May of 2020 turned out to be an object of study for SEO history. During that month, Google showed the key that has made it the world’s leading search engine.

 

The global public health crisis severely affected consumption, search, and information flow. Other topics such as live music, tourism, and international business were significantly displaced.

 

Hence, Google launched the Core Update on May 4th of, 2020. A period of 10 to 15 days is required in its entirety for its total integration into the search traffic.

 

This adaptive behavior of the company has been recurring during the last decades of the history of SEO. In this opportunity, Google programmed this algorithm following certain quality and reliability criteria regarding content.

 

An average 50% decrease in their web traffic is calculated for all the websites that reported significant losses.

 

What are the main advancements that the SEO world awaits for the next 2020 decade?

 

Experts predict that the next decade of SEO history will comprise fully recognizable nuances. The great majority of these aspects focus on the development of artificial intelligence, without forgetting the result of a set of protocols for optimizing search engines regarding language usage.

 

All these strategies have in common in the field of content diversification. Hence, there will be more websites with more visuals than textual content. Future SEO will comprise systems that favor the positioning of visual elements. Examples of these elements are podcasts, videos, and infographics.

 

Regarding the progress of SEO history, the prediction of search intents will be an outstanding element. An example of this is the RankBrain algorithm. Also, we can’t ignore the impact that the vast expanse of searches on mobile devices will have. Mobile SEO will be the recipient of responsive design elements during the following years. Structural aspects were formerly exclusively used for websites display on computers.

 

The services of BluCactus Marketing Agency are marking a before and after in the history of SEO

 

During the last decade of the history of SEO, we have witnessed all changes that have taken place on the Internet. Given our extensive knowledge of the market, we offer a set of services oriented towards optimizing websites adapted to our clients’ needs.

 

This has allowed our Dallas SEO Agency to provide custom products tailored to the market trends. The speed, quality, and effectiveness of our services distinguish us from the competition.

 

Our Technical SEO team divides our optimization services into two types: On-Page and Off-Page SEO. On one side, our team has a vast experience setting marketing campaigns through digital tools like Google Ads. Regarding organic web positioning, our webmasters combine a set of powerful strategies. These tools provide websites with a good optimization level, so a web crawler traces them easily. Our main lines of approach relate to programming, web design, and content optimization.

 

Advantages of hiring BluCactus: Find out what are all the plans and benefits that your Marketing Agency can give you.

 

Our web positioning service in Dallas is based on responsive web design. A concept that Google introduced in the digital market in 2015. This enables us to deliver excellent quality when it comes to On-Page optimization.

 

The crawl rate or crawl budget is another value quantified by our specialists, which has allowed us to expand our experience with clients of different industries. To improve the user experience, our talented team of professional writers will create quality content for your website.

 

Another advantage of our services is the readability of our products. The proper order of the thematic sections of a website is a feature that directly influences your SEO positioning.

 

Conducting link ordering studies to implement successful indexing allows us to achieve this. Another essential advantage of our services is the correct tagging of web content. To do so, our developers use HTML5, a fundamental element in SEO history.

 

Final Notes: Other vital reasons why BluCactus is your best option in SEO positioning services.

 

BluCactus - Linn Larsson BluCactus - Ken SchrenkIn addition to optimizing the internal elements of a web page, BluCactus is also a leader in Off-Page Optimization in Dallas, Texas. This includes techniques to position your website with backlinks, a factor that increases its competitiveness. Our experts know, thanks to the history of SEO, that number of backlinks your website earns is an effective tool for measuring its popularity.

 

Besides, our SEO Agency in Dallas stands out because of its extensive experience in social media management. BluCactus designs marketing strategies that include social media platforms like Facebook, YouTube, WhatsApp, Instagram, LinkedIn, and Tik Tok. This allows our clients to attract leads from different locations, tastes, and ages.

 

Our extensive background, endorsed by a unique international presence, makes it difficult for us to explain the scope of our services in a single article.

 

We invite you to contact us to give you more information about them. Our goal is to boost our clients’ success. We offer custom marketing services that allow you to build an outstanding online presence and attract more clients. Contact us now! Our professional team will make both your services and your company an essential part of SEO history!

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