Top 5 email marketing tools. Versatility is one of the characteristics that most attracts companies that decide to carry out their campaigns through email marketing. And it´s that this type of marketing works in large and small companies, and there are many tools to start. So, in this post, we will show you the 5 best tools you can use to get started in email marketing.
What is an email marketing tool?
Before knowing the 5 best tools for an email marketing campaign, it is essential to understand all those benefits they can provide. First of all, these types of devices allow you to target only those who have shown interest in your brand. Resulting in an excellent high conversion rate and more opportunities for your company.
In the same way, these are the advantages of email marketing:
They show action, reaction.
You can take advantage of impulse purchases through email marketing. There aren’t many marketing platforms right now where customers can see an offer and make a purchase with just two clicks.
Thanks to email marketing, you can add a call to action and a direct link to the payment page in your newsletters, and as a result, your sales rates will increase.
They offer personalisation and segmentation.
Through email marketing, you can personalise messages by adding the customer’s name, company logo and other relevant information. Also, you can segment your contact list so that they only receive messages of interest so that the commitment to your brand is more significant.
They are easy to use.
The use of an email marketing tool does not require a team of experts to manage its functionalities properly. The advantage is that there are many templates and other options that you can find on this type of platform to make successful campaigns effortlessly.
They have task automation.
Thanks to this option, you can activate emails to clients based on an action carried out on your website. This way, you can send a welcome email when a user signs up or a discount when you realize an user has abandoned the shopping cart.
They are measurable.
This is a significant advantage of email marketing, and through them, you can easily see where you are failing to improve campaigns. Most email software offers the option to track click-through rates, open rates, and conversion rates. In this way, any failure will be detected in time.
They allow you to see the scope.
Until now, there is no other marketing platform by which you can instantly send a message to thousands of people no matter where they are in the world. Similarly, even though social networks are a great communication channel to promote yourself to a global audience, the number of users who read your content is not known with certainty. Instead, through email marketing service if you can.
What is the best email marketing tool?
Surely you are wondering which the best email marketing tool is. And in this post, we will comment on 5 of them:
Mailchimp, Top 5 email marketing tools
This platform can´t fail to be mentioned in the first place as it is considered one of the best email marketing tools on the market. It is the best tool for those starting to use email marketing, although users with more experience can also use it due to its advanced system.
Thanks to MailChimp, you can carry out three critical actions within email marketing:
- Create fully customised lists.
- Start targeted campaigns.
- Measure the results of each action.
Similarly, regardless of whether you know the area of design, you will have predefined templates to create attractive and eye-catching emails. Similarly, this tool has a drag and drop system; you only have to drag and drop to carry out the design of emails.
Design is usually the most worrying part when creating emails since not everyone is an expert in programming. Therefore, this tool is handy. Because it has many templates, you can feel like a professional thanks to the editing tools.
Its integration is another vital feature. If you have an eCommerce, this platform can be integrated with Magento, Woo Commerce and Shopify. Also, you can combine it with Google Analytics for the complete management of a campaign.
As for its free email marketing version allows you to send up to 12,000 messages per month and to 2,000 contacts. Therefore, if your database has less than 2,000 emails, this tool will be the most convenient to immerse yourself in the world of email marketing.
Mailify, Top 5 email marketing tools.
If you are looking for a tool that is easy to use, this email marketing tool may be your saviour. And it is that in addition to being able to send emails, you can send a large number of SMS and carry out an automated emailing sequence in a matter of minutes.
In the same way, Mailify has one of the best advantages that this type of tool can have, and it is its very modern graphic editor, the “Email Builder”. It also has a comprehensive demo of templates that can be customised and facilitate the efficient creation of multi-channel campaigns.
Additionally, these are other options that may be important in this tool:
- It has 67 customisable responsive templates.
- It allows the management of contacts, blacklists, and emails correction.
- Its graphic editor has the system drag & drop, allowing you to design a newsletter quickly.
- It brings together more than 1,000 royalty-free images “Getty images”.
- You have the option to create automated multi-channel campaigns: welcome message, update message, birthday message.
- This tool has many options, allowing you to configure automatic responses, monitor campaigns in real-time, and design landing pages and custom forms.
- Regarding its technical support, it is available in Spanish, English, French, German and Portuguese.
Activecampaign, Top 5 email marketing tools.
Active campaign is a paid tool that turns out to be very effective. It focuses on creating 100% efficient marketing automation flows and is considered one of the most potent tools in email marketing. This is because large companies often use it to carry out successful campaigns.
This tool has a complete email editor and allows users to manage their contacts through a CRM integrated into the platform to create communication flows. Besides, this will work based on the contacts’ actions to whom emails have been sent or through its website.
Similarly, it is worth noting that Active Campaign is a problematic tool to use, and although it has many functionalities, it is crucial to understand how you can use them. Therefore, if you are new to email marketing, it will not hurt to take a course to understand this tool.
The good thing about this tool is that it has many options, and once you know how to use them, you can powerfully activate your campaign. Here we will explain everything you can do through this platform:
- Do contact segmentation with labels for the Shipping of emails to the email segments with one or more of them.
- Create contact lists and send each email marketing campaign you want to launch to one or more.
- Send email marketing campaigns according to the behaviour of users who have previously opened other emails.
- Automate all functions in an orderly flow. In this way, the user who will have the mail can have a label added to a list or sent an email.
- You will have the opportunity to track email contacts based on your website or social media visits.
Another exciting feature of this tool is that it can be integrated with other digital devices, such as Dropbox, Shopify, Unbounce, Paypal, and many more.
Easy Mailing, Top 5 email marketing tools.
This tool is one of the newest releases in 2020. Easymailing has managed to stand out, unlike others, for its ease of use and its Spanish support. However, it is essential to know that this tool is mainly for SMEs, freelancers and communication agencies.
On the other hand, it has advanced segmentation and an editor with a wide variety of templates. In addition, through the free version, you can have up to 250 subscribers and send 2,000 emails per month. Email marketing plans vary in price concerning the paid option, and shipments are limited.
At the same time, the Easymailing team offers the advantage of accompanying its clients through its support that works through different channels such as email, telephone and chat.
So that you know a little more about this tool, we will mention other of its functions:
- Creation of custom forms.
- Subscriber management.
- Delivery tracking.
- Import of contacts.
- GDPR compliance.
Another of its interesting features is campaign analysis. It allows companies to continuously monitor emails’ bounce, real-time conversion tracking, opening rates and clicks.
Optin Monster, Top 5 email marketing tools.
Companies that use email marketing want to create an efficient campaign. And for this, it is essential to have contacts of the highest quality, and we consider this tool one of the best to find them. Why? Because through Optin Monster, you can optimise your email campaign by using custom forms.
Also, these custom forms work automatically and jump on your web page if a user performs a specific action such as scrolling down to read the content, leaving the page, etc.
However, you cannot ignore the fact that this tool is relevant to finding new contacts interested in the content on your website. When we talk about content, this can be full of blog articles, products or services.
- Optin Monster also allows you to perform the following actions:
- Perform a large number of A/B tests.
- Create pop-ups to grab the attention of visitors.
- Segment all contact lists.
- Use an analysis tool integrated into the same platform.
This tool is paid, and its plans offer from the basic options to the most complex so that you can create your forms and do other custom actions.
Did you like this post?
An email marketing tool becomes an excellent option for atomizing and evaluating your emails. Best of all, you will find free or paid email marketing tools. You will be able to select the one that suits the company’s needs.