Types of digital content: What are the types of content out there? The world of advertising and how we promote products and services has changed dramatically over the years.
With the digital transformation, everything has taken a turn. One that has undoubtedly brought improvements in interacting with the public and saving time and money. Since the resources used are not the same as they were 20 or 30 years ago.
But, at the same time, it has also fostered high competition between brands and companies in their attempt to position themselves and have visibility in digital media. This can make this mission difficult for some, especially small brands or those that do not have a high budget.
For all this, people create various plans or projects to transmit information. Info that encourages a person to follow an account on socials and ask about a product. The ultimate goal is to make a sale. Also, it seeks to arouse emotions from this information provided to the viewer to achieve engagement by appealing to the feelings with which they connect.
When brought together, these individual plans or projects that we mentioned will form what we know as a digital marketing strategy. Which is designed according to the needs and objectives to be achieved by a brand. Summing up, everything part of a digital marketing plan is digital content, no matter how simple or small it may seem to us.
To define it more precisely, digital content is all digitized information, that is, that is not in physical form (book, magazine). And that is transmitted to others through the Internet, through different formats, such as images, videos, audios, texts, blogs, applications, etc.
To better understand how digital content works, let’s learn more about the types that exist.
Types of digital content
Infographics, Types of digital content.
The infographic is a combination of images alluding to the topic with text. Its objective is to make a short story or give information summarized and didactic to the viewer.
So that they have a pleasant reading, just as if we were reading a story.
It is beneficial on social media because it has high popularity and acceptance. This type of content has increased traffic on the internet and the search for this type of specific material in recent years due to its simplicity and lightness.
Newsletters are a flyer-type format containing precise information or news about a brand or company, to be generally disseminated through email for the sake of email marketing.
When there is a new product or service, its dissemination is necessary so that customers know about it. Therefore, the newsletter is an excellent way of informing.
Its main advantages are direct communication with customers and the power of much more precise segmentation since we can carefully choose the people we want to receive the information.
Blogging, Types of digital content.
If you are still reading, you will know what this point is about.
A blog is a diary, blog, or writing about a specific topic. Because it is a non-rigid type of format, it is fantastic to create chill content since you can share important information. All of this translates into an increase in traffic on the website.
The blog entries are ordered chronologically and are segmented according to the topics on the page. That way, you can easily locate a blog by topic quickly and easily, which are qualities that are appreciated when looking for information.
It is a very light way to get a specific material since the information is precise and easy to read because they are not extensive.
Blogs are ideal for increasing website traffic, getting customers hooked by getting subscriptions, encouraging direct communication with visitors by allowing comments on posts.
But remember, the blog should not be used as a means to sell, but to inform, educate, and recreate, since from here, it is that you want to attract the potential client by demonstrating that the information is truthful and valuable.
As their name indicates, they are electronic books that contain more information than a blog, so they tend to go much more profound about a topic.
Their digital format is available for download, this being the anchor point with the public.
Typically, the sites where the ebooks they request a prior registration, time to get the information, and add it to a directory of contacts will make your database grow.
If the material is good, the person will come back for more downloads, and if you offer exclusive items or are very difficult to find elsewhere, you will get a purchase.
Video, Types of digital content.
The video format is the king of kings at the moment in social networks, and the projection is that it stays that way for a long time. Thanks to the birth of TikTok and its growth like wildfire, Instagram decided to adapt to this type of short video, giving it relevance through the algorithm to such an extent that today it is the format that offers you greater visibility and positioning on networks.
A video is a visual option that people always like. Since those who are not fond of reading are prone to this type of material, the same way, you can learn and know about a subject.
We can find the opposite case of those who are not lovers of videos or excessively long videos. For them, 1-minute videos exist to offer quality content without tiring the viewer.
Nowadays, all kinds of brands, companies, and sectors have opted for this strategy. Because it works. There are video consumers from children to the elderly, so it is an excellent way to reach a large audience.
Podcast, Types of digital content.
Like the phoenix, the podcast has won ground again in recent years. This tool offers us all kinds of content. The duration is not long.
It offers the possibility (depending on the platform) to download the chapters and listen to them later. Or access them at any time to catch up.
You only need an internet connection and browsing to find the podcast with the topics that interest you the most.
Suppose the material that is in the podcast is good. In that case, they will follow and listen to you. This will also attract these people to look for you in other networks or media where you have a presence and help your visibility and community growth.
Reports, Types of digital content.
In some cases, reports are issued from research or scientific work, such as theses. These can be published and thus offer information verified through studies and, therefore, honest and genuine.
Thus, you will be offering valuable material to your audience, increasing your reputation, credibility, and seriousness to the brand or company’s image. Besides, gaining the loyalty of those who are your customers or followers.
Questionnaires, Types of digital content.
How many did not succumb to Facebook quizzes in the beginning?
If you lived through that time and remember them, you will know that this tool is quite fun. Because it offers a moment of leisure and relaxation to the Internet user while giving you data about them, their tastes, and preferences. If it is the case they have to complete any registration, you will increase your database in the future.
Its translation into English is FAQs, which means Frequently Asked Questions. It is a section that some pages of companies that offer products or services have. The most frequent doubts that users or clients have at some point are there.
The objective of this is to attack the possible doubt of a new user before it arises. Or to avoid the process of the person having to contact someone personally.
And of course, what we want is to satisfy a need or problem quickly and easily. Saving the public or user time and processes that may be exhausting. Such as communicating with a customer service number. It will always be more practical to find the answer to the question without going very far.
Keep in mind that the objective of each of these types of content will be to connect with the audience.
And, of course, foster a relationship of loyalty that lasts over time. All the resources described here add value and are excellent. Just opt for the one you consider the best for your business. And create quality content that pleases and educates everyone.
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