15 examples of user-generated content to inspire your campaign in the UK. Today, user-generated content cannot be missing from a marketing strategy. This is the most impressive content you can use in your business to increase your visibility and empathy with the audience. This is because it is the most engaging and honest content you can use. So famous brands also generate this type of content to fulfil their objectives.
If you have a business in the UK, you must first make yourself known on social media to create an effective UGC campaign. And if you don’t know how to do it, we leave you 15 examples of user-generated content in this post.
15 Examples of User Generated Content Campaigns
We’ve put together 15 real-life UGC campaign examples that can serve as a reference for creating a successful campaign for your brand:
1. Bruno Mars, User-generated content.
Bruno Mars is a great artist recognized for his music, and some of his songs have more than 1 billion streams on Spotify.
With tools like Flockler, this artist selects feeds on Instagram and other platforms to later be displayed in a web format, both on other social networks and his website.
In fact, Bruno Mars and his marketing team can make real-time changes to feeds or hashtags to announce new concerts or publish a new album.
A campaign like this attracts more audience since it increases the number of followers on Instagram.
Chipotle is a chain of restaurants. They organised a TikTok challenge that has been called #ChipotleLilFlip. As its name implies, the participants had to try to flip an aluminium foil lid on top of their plate. This way, the videos were shared on TikTok with the brand’s hashtag. This challenge has been very interesting, considering that the hashtag has more than 300 million visits. However, some say the figure could be somewhat misleading because not all videos have included the challenge.
3. Acon, User-generated content.
This is a trampoline and sports equipment company. Its campaign is based on the presentation of videos recorded by its clients on Instagram social media. Likewise, it launched a campaign where people could share their sporting moments. To do this, the user could send their video through the hashtag #beatrillseeker at the time of publication. This way, the company can find the content to be included in your account later.
4. Hilton Grand Vacations.
If there’s one thing you need to know, it’s that travel marketers need user-generated content.
Based on a travel study, 95.5% of travellers tend to trust the recommendation of third parties more than the content offered by the brand.
In the case of Hilton Grand Vacations, on their #MyHGV feed, they show off their best Instagram images.
The goal has been to inspire customers to book their next vacation with them. If you have a travel agency, you should know that many use social media and CGU in their marketing strategy.
5. Lululemon, User-generated content.
This is a clear example from the Try On Haul video (test sample) on YouTube. In the said video, you can see a girl trying on the clothes she bought at Lululemon.
It is worth noting that this brand is not sponsoring the content creator.
However, the girl does her best to show videos with quality content. This speaks volumes about brand loyalty, which is why some commenters have expressed their liking for the videos and the encouragement they bring to browsing the official Lululemon site.
6. Fazer x Novita.
These are two Finnish brands that decided to join forces to organise a knitting contest.
To do this, users were asked to design personalised socks with Novita’s yarn inspired by the variety of candies produced by Fazer.
As a result, the winning designs were included in a special issue of the magazine.
7. Windward Software, User-generated content.
Windward Software handles the display of customer reviews and testimonials on its own website.
So, if potential customers are browsing your website, these testimonials would increase their trust in your company.
These reviews, by having full names and often with images in their profile of real users, increase their effectiveness.
The fact is that these types of reviews are displayed with a dynamic widget, which adds an element of surprise to the website and is attractive to all visitors.
GoPro works as a marketing company for both photography and video equipment. Its marketing strategy has been based on a series of challenges through which its clients can participate to win different prizes. However, the rules and instructions are clearly on a separate page. Truth be told, the results of this campaign have been incredible.
9. University of Wisconsin, User-generated content.
The user-generated content included in educational marketing allows for cultivating social interest in students. The University of Wisconsin uses Flocker to collect and display social media feeds on its website.
In this way, you can share with the student’s different experiences. As an advantage, this campaign saves the creative team time and reinforces the already published content.
10. 40 hours against famine by World Vision.
World Vision carried out the organization of a campaign called “40 hours against famine”. The objective of this campaign was to raise awareness regarding the scarcity of clean water in the world. The main idea was to launch a challenge where 40 hours of something determined was included. It could be 40 miles, 40 hours, etc. In turn, it was a challenge related to a fundraising campaign. In effect, people could create their own challenge alongside the hashtag #40hfnz. For example, a football team played 40 hours of football.
11. Apple, User-generated content.
This is one of the best examples of user-generated content. Through its “Shot in iPhone” campaign, Apple has highlighted a key feature of its iPhone lineup. And that is none other than high-resolution cameras.
This tech giant uses stunning photos users have taken from their Apple devices. These photographs are published on billboards, television commercials, and social media for this campaign.
The official Apple account on Instagram is full of user-generated content.
Indeed, his page bio invites users to tag their photos with #ShotoniPhone for inclusion. Thus, it is a call to action that many people accept and use.
12. Design for ChangeUSA and Hasbro.
Design for Change USA is an international organisation that helps young people transform into empathy regarding social action. For this, a phrase has been used that can transform minds:
“I can.” It also collaborated with Hasbro to encourage parents and children to share social kindness. Likewise, for each act of kindness shared with the hashtag #DoGoodFromHome, he donated a game or a toy to those organisations that offered their care to the children of workers during Covid-19.
Charities that use their social media can attract their audience and increase their donations. Therefore, it is an example of CGU that cannot be excepted.
13. Georgia Power, User-generated content.
The algorithms of Facebook, Instagram, Twitter, and other social media platforms promote brands or accounts with the highest number of mentions, comments, or likes.
In this case, boosting your clients’ content is an excellent way to increase the number of mentions of your brand.
For example, Georgia Power’s community page highlights mentions of its Facebook page and its campaign hashtags. This encourages other groups of people to participate in your next campaigns.
Vivadogs works as a monthly subscription service for nutritional products for dogs. It has identified an average of 50,000 happy dogs and owners through the UGC shared on social media. Likewise, its website has integrated a magnetic grid of Instagram images to convince its visitors to subscribe. Again, to increase your CGU, add calls to action in the different points of contact you use for your clients.
15. New Zealand National Cricket Team, User-generated content.
Sports teams also need user-generated content for their fans. This time around, the New Zealand national cricket team showcases a social media feed with tweets, Instagram images, YouTube videos, and much more. It is also a team that receives mentions from fans, players, and reliable regulatory sources. Also, their website’s social media wall uses a very creative feed to welcome their visitors.
Do you need a user-generated content campaign for your brand?
For these types of campaigns to be effective, the most important thing is to communicate what you want clearly, and in most cases, offer incentives. Indeed, challenges will always be one of the best ways to get content.
Are you interested in a CGU campaign? At BluCactus, we can help you. Our marketers know how to align your user-generated content campaigns with your brand identity. Contact us right now, and we will bring your project to life.
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