What is Chanel’s marketing strategy?

What is Chanel's marketing strategy

What is Chanel’s marketing strategy? Chanel has always wanted to present itself as the best luxury in its industry. An objective they’ve been able to achieve time and time again. For this, they use marketing strategies to fulfill all their goals. Today, we’ll take a look at Chanel’s marketing strategies. After all, you have to learn from the best to be the best.

Marketing is the best tool to carry out actions in tune with today’s ever-evolving world, and Chanel certainly understands this. That’s why, due to the pandemic, they focused all their actions on this problem.

What is Chanel’s value proposition?


What is Chanel's marketing strategy

All luxury brands had to adapt to the global crisis, which was challenging. Regardless of the situation, the brand had to keep building its identity and stay at the forefront of its audience’s thoughts.

Many of them were successful at this despite everything, Chanel among them.

The brand owes its success to the exceptional expertise of its professional marketing team, who meticulously considered every aspect. Remaining faithful to Chanel’s objectives, they skillfully adapted them to the current circumstances. Among their tactics was a thorough examination of how other brands navigated the situation, enabling them to replicate successful actions or enhance them further. The outcome? A staggering valuation of over 21 billion dollars solely in the year 2020.

Chanel has always had robust marketing strategies, all fulfilled according to its objectives. Undoubtedly, with marketing, they are able to achieve this kind of success.

What does Chanel want to convey?


What is Chanel's marketing strategy

One of the best strategies that Chanel carried out was to produce masks or other essential accessories. This way, they didn’t stop interacting with their audience.

Additionally, they utilised their official website to issue a formal statement, effectively promoting these products. Furthermore, they leveraged the international media press to amplify the message and reach a wider audience.

However, simply executing a successful advertising campaign in 2020 wasn’t enough. The brand recognised the necessity of sustained momentum to uphold its connection with the public.

Consequently, they have consistently implemented ongoing marketing and advertising campaigns to convey their brand’s value continuously.



These have been the tools used by Chanel to continue with its marketing strategies:



What is Chanel’s marketing strategy, Social media

Among its strategies, the use of social media was vital. One example of this was their Stay Home with Chanel concert. On this occasion, the Belgian singer Angele entertained the audience through Chanel’s Instagram Stories, which has more than 50 million followers.

Doing a concert like this during the pandemic was a considerable effort. However, it was intended for the public and to promote the #Stayathome hashtag globally.

What is Chanel’s marketing strategy, Renewed content

Moving forward with the initiatives orchestrated by Chanel in the market, it is essential to delve into “The Sound of Chanel.” This thoughtfully curated playlist featured runway tracks, serving the dual purpose of promoting the #Stayathome campaign while acknowledging the enduring loyalty of longtime patrons of this esteemed brand.

What is Chanel’s marketing strategy, Digital parade

What is Chanel's marketing strategy

Fashion shows were overshadowed since the laws of France and the rest of the world didn’t allow any events. However, this wasn’t an impediment for Chanel to make its fashion show. In it, there was only one In-person guest, and in this case, it was the representative of the house of Chanel Kristen Stewart.

The marketing strategy consisted of demonstrating that nothing in the world could deprive this brand’s creativity. Therefore, through the video parade, a well-set location could be seen, attracting media coverage.

Similarly, the strategy was very well done since the campaign launch was not delayed, and the collection was released on time. In turn, the brand received support from the community for demonstrating that they know and respect all security measures.

What is Chanel’s marketing strategy, Podcast


At the beginning of 2021, the Chanel Connects Podcast premiered, where several brand ambassadors and creatives from different industries met.

By doing this, they can share new topics and discuss content related to the world of art and culture.

Moreover, this approach proves to be an exceptional strategy, as podcast content can foster and sustain loyalty between the brand and its audience. Undoubtedly, when it comes to implementing its marketing strategy, Chanel consistently demonstrates a knack for making optimal decisions.

In fact, the podcast is a neuromarketing resource, and it is what Chanel needs to maintain a human connection with its customers.



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