Why is SEO so important for my website? Why is SEO so important for my website? Keep in mind that the better positioned a website is in the search engines, the greater the chances the user will click on the link and the more visits you will receive.
Imagine that you want to buy a case for your iPad to give you an idea. The first thing you do is to search the Internet for “iPad cases”. Where do you click? I am sure that you directly access the first results offered by the search engine. What’s more, if these results do not convince you, chances are you will modify your search for something like “buy iPad case” instead of going directly to the second or third page of results.
Do you understand now why is it so crucial that your website appears in the first positions? SEO positioning is one of the main strategies to increase traffic to your website. The more visits you get, the more chances you’ll get new clients and increase sales.
Why is SEO or web positioning important?
Understanding what SEO is and implementing a good strategy is essential for the future of your brand. Do you think we exaggerate? Take a look at these reasons:
It multiplies your visibility.
Imagine that you manage to position your website for a term with 500,000 monthly searches. If the first result that appears in the search engines takes 20% of the clicks, you would be obtaining 100,000 organic monthly visits. They don’t imply any additional cost.
It Improves your website.
Well done. Web positioning techniques improve your page for search engines and users themselves. And improving user experience means enhancing your results. It is a long term investment. Optimizing your website has some initial costs, but if you manage to position your website among the first positions, you will have a fantastic source of quality traffic at no charge.
It makes your website profitable.
Have you made a valuable investment in money, time and resources to build a website that represents your brand? The logical thing is to have as many users as possible visit it to take advantage of that investment.
Why is SEO or web positioning important? Increase your impact on social networks. Web positioning creates synergies with social media.
The reason is that links shared on social media use the titles and descriptions you will have optimized as part of your positioning strategy.
It helps you build trust and credibility.
Domain authority and relevance are the two critical factors of SEO. Therefore, when your website appears among the first search results, users know that it is a site that contains the information they are looking for, and many users have approved that. In short, it gives them the confidence they need to become clients.
It can be measured and optimized. Evaluating the results of all the techniques and factors that intervene in your SEO is possible to see which ones give the best results and correct them, if necessary.
7 techniques to do SEO and improve your search engine positioning
It’s important to know what major search engines such as Google consider when analyzing and positioning a website.
1. The user experience, Why is SEO so important.
It’s one of the most important factors, and it has become more relevant over time. If your visitors have a good experience on your website, they spend more time on it, become engaged, and return. In other words, when your users like the content they see and interact with it, Google takes this into account.
2. Web optimization.
Having an optimized website is key to improving speed and loading times. Also, this directly influences the point we previously referred to, the user experience.
3. Domain authority, Why is SEO so important.
Mainly, it refers to the notoriety or popularity of your web page. If your website and the content you create additional value, users spontaneously share it.
Google gets to know it is interesting and considers it when positioning it.
Now that you know what the fundamental pillars of Google are, it’s time to get to work on your business (on and off your website). Here are some essential techniques to boost your page and improve its search engine positioning.
4. Create quality content.
For a long time, it was claimed that content is king, and, in fact, it is. Creating quality content is essential whether you want to improve your on-page SEO or your off-page SEO.
Having original and engaging content will help your visitors read you, spend time on your website and interact with it.
Plus, it will also help you share this content on social media and get quality backlinks to your website.
5. Choose a good hosting, Why is SEO so important.
If we are talking about optimizing or improving a website’s loading times, a good hosting platform is essential to achieve it. For example, if you have a corporate website, a blog with many visits or e-commerce, a professional hosting plan may be the best option for you. On the other hand, if you have a more advanced project with a high traffic volume, a VPS with SSDs will significantly improve your site’s performance, and Google will appreciate it.
6. Optimize images.
Images are a fundamental element of your website. They catch the attention of your visitors, make your content easy to digest and are an excellent way to add value to your website, but you need to know how to optimize them. Alt and title tags are a must for Google to interpret them, so never forget them!
7. Make good use of keywords, Why is SEO so important.
Knowing what keywords people use to search for information is critical for creating relevant content related to those terms.
Identify and add them correctly to the tags of your website. Of course, you have to include them naturally. Google can detect abusive or inconsistent use of them and penpenaliseur website.
Why is SEO or web positioning important? Conclusion
As we have seen, having a web-optimized for search engines will help you maintain a good position in the Google SERPs and earn clicks on your page. SEO is the leading organic traffic channel of a website.